Metaverse is Coming to Chuck Norris and it Needs a Band-Aid

Chuck Norris and Band-Aid have filed new NFT/metaverse trademark applications.
Image source: imago images / Mary Evans

Quick take:

  • Chuck Norris filed trademarks to offer digital tokens and NFTs.
  • Band-Aid could offer virtual wound care products.
  • Both trademark applications were filed on March 11.

Legendary American actor and martial artist Chuck Norris has filed three trademarks applications for the metaverse. Trademarks were filed for Chuck Norris, Chuck Coin, and Norris Coin, indicating plans for the actor to issue virtual and digital tokens, a tweet by trademark lawyer Mike Kondoudis reveals.

After launching his physical collectible, the Chuck Norris Silver Coin, in November, the actor is ready to bring his coins to virtual world.

Image source: Mike Kondoudis

International classes covered under Chuck Norris’ trademarks include Class 9, 41, and 42 and the following virtual and digital goods:

  • Collectible coins and tokens for use in online and in virtual worlds
  • Downloadable digital assets and electronic data files provided with non-fungible tokens (NFTs), 
  • Digital currency, virtual currency, cryptocurrency, non-fungible tokens, digital and blockchain assets, digital tokens, crypto tokens and other crypto collectibles and blockchain-based non-fungible assets
  • Production and distribution of ongoing animated and digital programs and motion pictures for distribution by television, the Internet and social media, featuring characters based on animation, digital art and non-fungible tokens (NFTs)
  • A website featuring non-downloadable videos, animated and digital programs, and motion pictures featuring characters based on digital art and non-fungible tokens (NFTs)
  • Providing online, non-downloadable collectible coins and tokens as well as social media articles and postings in the field of entertainment.

The Class 42 trademark hints at plans for Chuck Norris to provide a software platform that gives users access to digital currency and online computer services for generating and displaying NFTs.

Coincidentally, Johnson & Johnson has filed a trademark application for one of its products, BAND-AID, to offer virtual wound care and first-aid products, online retail services for virtual goods and delivery of physical goods, incentive reward programs, and NFTs.

Image source: Mike Kondoudis

Both applications were filed on Mar 11 with the United States Patent and Trade Office (USPTO). Johnson & Johnson recently filed similar trademark applications for skincare brands Aveeno and Neutrogena. 

Other lifestyle brands and service providers that have filed trademarks over the last few weeks include CVS, Red Bull, Conagra, and American Express.

Celebrities such as rapper Biggie had trademarks application posthumously filed by his estate, Notorious B.I.G LLC, while American pro basketballer LeBron James has also registered trademark applications for NFTs and virtual products.

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