Quick take:
- Accenture is extending its place in the metaverse beyond the “nth floor”.
- The company has announced Accenture Metaverse Continuum, a platform for onboarding brands into the 3D virtual world.
- Accenture joined the metaverse last year creating the “Nth Floor” office space.
Leading professional services provider Accenture is tightening its grip on the metaverse with a new platform dubbed “Accenture Metaverse Continuum”. The Irish company is looking to onboard businesses into the immersive 3D virtual world with its new service.
Accenture already has its own metaverse called “the Nth floor”, which is an immersive space where its staff can meet for new hire orientation, immersive training and socializing. This year, the company expects at least 150,000 new hires to work in the metaverse on their first day.
As part of the development of its newly launched metaverse service, Accenture surveyed more than 4,600 business and technology leaders across 23 industries in 35 countries.
According to the findings, more than two-thirds of business leaders believe that the metaverse will have a positive impact on the way they operate, despite the industry’s nascent state. On the other hand, 42% of those surveyed said it will have a transformational impact, creating major breakthroughs.
The Accenture Metaverse Continuum business group will be led by Paul Daugherty, group chief executive — Technology and chief technology officer at Accenture and David Droga, CEO and creative chairman of Accenture Interactive.
Commenting on the announcement, Daughety said “the next generation of the internet is unfolding and will drive a new wave of digital transformation far greater than what we’ve seen to date, transforming the way we all live and work.”
According to Daugherty, Accenture’s vision of the metaverse as a continuum “challenges prevailing, narrower views and highlights why organizations must act today, or find themselves operating in worlds designed by, and for, someone else,” he said.
On the other hand, Droga highlighted the company’s leadership as one of the early adopters of the metaverse with its “Nth Floor” metaverse, also noting the company’s 600 patent filings as key to rolling out disruptive metaverse services.
“Our new business group combines these capabilities with the creative strengths of Accenture Interactive, with teams of innovators and creators introducing new applications in the decentralized environment of the metaverse,” Droga added.
Daugherty thinks that now the lines between people’s physical and digital lives are blurring, companies have a responsibility to build responsible metaverses that address societal issues like “trust, sustainability, personal safety, privacy, responsible access and use, diversity and more.”
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