CVS is Bringing Its Pharmacies and Healthcare to the Metaverse with New Trademark Filings

American healthcare and retail company CVS has filed four trademark applications signalling plans to offer NFTs, virtual prescription drugs and healthcare services.
Image source: CVS

Quick take:

  • CVS has filed trademarks for its pharmacies and healthcare services in the metaverse.
  • The trademarks also cover NFTs.
  • The company plans to provide wellness programs and nutritional advisory services in the mateverse.

American healthcare and retail company CVS Pharmacy Inc. has filed four trademark applications for CVS, CVS Pharmcy, CVS Health and the CVS heart logo.

The applications were filed on 28 Feb with the United States Patent Trade Office (USPTO). The trademarks cover metaverse offerings such as downloadable virtual goods, NFTs, online retail services and online virtual stores.

CVS also has plans to bring healthcare services to augmented and virtual reality environments. It has filed a Class 44 trademark that covers “non-emergency medical treatment services, wellness programs, advisory services relating to nutrition, providing healthy lifestyle and nutrition services, namely, personal assessments, personalized routines, maintenance schedules, and counseling and counseling services in the fields of health, nutrition and lifestyle wellness” in AR/VR environments.

The healthcare company is one of the many consumer goods companies to file metaverse trademarks in recent months. US NFT trademark applications saw a 552% growth from August 2021 to January 2022. 

“CVS clearly sees the potential of the Metaverse and is preparing its trademarks the coming economy of virtual goods and services,” says USPTO-licensed trademark attorney Mike Kondoudis.

Mr. Kondoudis adds that these trademark filings “follow the trend by other retailers like Walmart to begin preparations to participate in the Metaverse.”

Most brands and companies who have filed metaverse trademark applications have shown the intention to open virtual stores to sell a variety of non-virtual consumer goods. Mr Kondoudis opined that it’s “one of the more immediate ways for a retailer to monetize the Metaverse”.

New metaverse trademark applications made by consumer goods and retail brands over the last seven days include Monster Energy and Wingstop

With copyright infringement becoming an increasingly prickly issue as more brands make the leap into the metaverse, a growing number of retailers and corporations have been registering their marks for virtual environments.

“We expect most major retail brands to continue this trend and to file similar trademark applications in the next 12 months,” Mr. Kondoudis concluded.

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