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How to Get Your Story Covered on NFTgators

NFTgators is dedicated to providing you with the most accurate, dependable, and unbiased content on a daily basis, from the weird and wonderful world of NFTs (non-fungible tokens), metaverse and Web3.

We write for the NFT, metaverse and blockchain gaming communities, and people who are interested in Web3. These include investors, startup founders and employees, as well as industry players from established companies in the space.

We’ll start by saying that we’re receiving dozens of story pitches a day and won’t be able to respond to all of them, so here’s a handy guide to getting yours picked up.

Table of Contents
  1. Types of stories
    1. Funding announcements
    2. Partnerships
    3. Product/game announcements
    4. Interviews
  2. What makes a good story
  3. How to get your pitch ignored
  4. We love exclusives

Types of stories

What we typically publish and what we’re looking for:

Funding announcements

We cover funding news in the NFT, metaverse, blockchain gaming and Web3 categories with a raise of $4 million and above. For announcements below our minimum amount, your story must have a newsworthy hook, such as big name VCs, media personalities/public figures, well-known angels or entrepreneurs backing the project. It should also have an innovative and unique solution that the company is developing to solve particular problems in Web3.

Examples:

Partnerships

Partnership announcements must contain a newsworthy hook such as big name VCs, media personalities/public figures, well-known angels, entrepreneurs or companies involved. In your pitches, highlight how the partnerships could have the potential to make a big impact on the industry.

Examples:

Product/game announcements

As a rule of thumb, the product/game you’re announcing should be innovative with unique features or tech, reputable founders and developers, and a solid story that could potentially drive interest from mass media and lead to greater adoption to the industry. We get (literally) hundreds of “oh hey we have a new game coming up” with zero differentiation from existing games out there, or unique/newsworthy angle to the story. Don’t be another one of those.

Examples:

Interviews

We’re not looking to interview those who sold an NFT on OpenSea and added the title “Entrepreneur” to their LinkedIn profiles. We would love to talk to people with experience, expertise and passion in what they’re building in Web3, their vision, and how they’re planning to solve a problem in the industry.

Examples:

What makes a good story

We look out for pitches that answer these questions well:

  • Why this story now and why it matters?
  • Is there a “wow” factor?
  • What does this mean for the future?
  • How will this idea/solution change perceptions or behaviors?
  • Are people talking about this, or should they be?
  • What’s the headline?

How to get your pitch ignored

  • You didn’t give us enough time to prepare – We’re people too. we want to digest stories and research to an extent that we are confident to convey the message with our interpretation of what’s happening. If you send us a news pitch the same day it should be released, we’re less likely to cover it. If you send your story on holidays, or the weekend, well…. you get the point.
  • Your story is already “out” – If your story is already published, we’ll look at it as old news. We welcome news under embargo and we honor embargoes.
  • Your press release is riddled with mistakes – If we’ve published your news and you come back to us with multiple corrections on information we obtained from your press release, it’s unlikely we’ll cover subsequent/future stories from you unless they are groundbreaking.

We love exclusives

NFTgators aims to deliver the latest news to its readers before other media outlets do. If you can provide us with exclusive, accurate information, unique quotes or commentary that no other media outlets will have, you’ll increase the chances of having your story picked up.

Do note that this does not mean we’ll cover every exclusive that comes our way. However, we’d like to maintain a relationship with you and collaborate on future stories.

In a nutshell, we aim to:

  • Be the first to cover the top startups and companies in the Web3 space
  • Publish exclusive in-depth stories or interviews on a renowned Web3 company, startup or industry player
  • Be the first to cover a trend that’s sweeping the industry;
  • Cover exclusive stories on a fundraise, either by a startup or investor.
  • The more money the company/startup has raised, the more interested we are.

See you later, alligator.