VeeFriends Launches First-ever Physical Plush Toys and Vinyl Figurines Exclusively at Macy’s & Toys”R”Us

Gary Vaynerchuk’s VeeFriends IP is going from digital to physical.
Image source: Business Wire

Last Updated on March 22, 2023

Quick take:

  • The toy collection is available for pre-sale starting today.
  • This is part of VeeFriends’ plans to expand beyond NFTs.
  • VeeFriends NFT holders with specific characters can claim a free figurine.

Gary Vaynerchuk’s VeeFriends will be launching its first-ever physical toys exclusively at Macy’s and Toys”R”Us®. The limited series of collectible characters is available for pre-sale starting today.

With this, VeeFriends is taking its IP from digital to physical, opening up access to any consumer who wants to own a VeeFriends character. This is part of VeeFriends’ plan to expand its reach beyond its NFT community and holders. In addition, the toys come with a printed QR code that leads to 3D animated heartfelt short films and other character songs.

VeeFriends was developed around characters that Vaynerchuk imagined, created, and drew himself, with traits that he admires and believes will lead to happiness and success. 

This news comes a few months after VeeFriends raised $50 million in seed funding led by a16z. During the announcement, VeeFriends said it will use the funds to support its intellectual property ecosystem, which contains 283 VeeFriends characters, as well as, fund the expansion of its creative, technical and experiential operations.

Prices of the toys range from $9.99 to $29.99. The collection features plush and/or vinyl character sets designed by London-based entertainment company, Toikido, and will be exclusively available at, the Macy’s mobile app, at all Toy”R”Us at Macy’s stores nationwide, and on for international consumers.

For this first collection, Vaynerchuk curated ten special characters out of the 283 characters in VeeFriends. Each character carries a a unique story behind their bespoken trait including Practical Peacock, Willful Wizard, Genuine Giraffe, Adventurous Astronaut, Gratitude Gorilla, Patient Panda, Empathy Elephant, Common Sense Cow, Heart Trooper, and Be the Bigger Person.

“This partnership means way more to me than you could ever imagine. The thought that VeeFriends will be in Macy’s and Toys”R”Us simultaneously is incredible,” said Gary Vaynerchuk, CEO & Creator of VeeFriends. “I fondly remember growing up in Edison, New Jersey, walking down these stores’ aisles as a kid. We chose characters that we think embody exciting features for first-time collectors, much like some of the toys I picked up on the shelves of Toys”R”Us the first time. I can’t wait to see them in-store and on the shelves – it’s a full circle moment for me and a very big step for the company.”

From Oct 4-18, NFT holders with specific characters can claim a free figurine. “VeeFriends wants to bring value to our NFT community – not only will they get first access to claim the collection, they also get priority at the in-store events. It’s just one more way we want to connect with our NFT holders and show them how we are developing the IP behind the characters,” Andy Kraniak, President of VeeFriends. Token holders of both VeeFriends Series 1 and Series 2 will be able to claim their figure here.

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