Quick take:
- The virtual art gallery is part of ibis Styles’ Open To Creators global campaign.
- It is launched in partnership with digital creators @tikkywow and @naranjalidad.
- Followers of ibis Styles on Instagram can stand a chance to win an NFT by Naranjalidad.
Global hotel brand, ibis Styles, today announced its first foray into the metaverse with the launch of a virtual art gallery on Spatial, a metaverse art exhibition and gallery creation platform.
The virtual gallery follows recent IRL events at ibis Bangkok Silom and ibis Styles Sevilla, where original works and NFTs were created. It is also part of ibis Styles’ Open To Creators global campaign, launched in partnership with Thai graphic artist @tikkywow and Spanish illustrator @naranjalidad.
Both artists are ibis Styles’ contest ambassadors as followers of ibis Styles on Instagram can now enter for a chance to win an NFT created by Naranjalidad, which will be transferred through Opensea. The winner will also receive gold member status for all ibis Styles Loyalty Programs.
As of today, the NFTs of all artists associated with the ibis Styles 2022 Open to Creators campaign will be shared in the virtual art gallery in the metaverse, accessible through spatial.io.
“This year, our annual #OpentoCreators campaign has a unique theme, with a focus on digital artists and NFT creators. We are showing our support for these artistic innovators by providing multiple platforms for expressing their creativity– in our hotels, through our social channels, and ultimately, across the metaverse,” said Laure Duberga, Vice-President, Economy Brands, Accor.
The newly opened ibis Styles Bangkok Silom hosted an IRL art experience in August, with @tikkywow creating an original artwork which is now exhibited alongside his two commissioned works that are featured prominently in the hotel.
At the same event, an NFT of @tikkywow’s work was created for the ibis Styles NFT portfolio and will appear in the newly launched ibis Styles virtual gallery in the metaverse. Other artists featured at the Bangkok event included @jeffaphisit and @tanstar.artist. Their digital works will also appear in the ibis Styles metaverse gallery available on Opensea.
In September, @naranjalidad led the artistic process at the opening event of the new ibis Styles Sevilla. Collaborating with Instagram fans of Ibis Styles, @naranjalidad created an NFT which will also appear in the ibis Styles virtual art gallery in the metaverse.
“The goal of our Open to Creators campaign is to democratize today’s most advanced forms of creation – digital art and NFTs – by involving our audiences in the creative process. Through our social networks, we hope to ignite the imagination of ibis Styles guests, fans and followers, and invite them to collaborate with these ultra-talented digital artists,” said Caroline Bénard, Senior Vice-President, Economy & Midscale Brands, Accor.
Hotel brands have been making their presence known in the Web3 space in different ways as they seek to capture a Web3 savvy demographic. In April, Millennium Hotels and Resorts opened a metaverse hotel in Decentraland, while the NoMo SoHo offered reservations via NFTs in May. In August, the hospitality companies that own the Bellagio, Mandalay Bay, Aria and MGM Resorts & Casinos filed new Web3 trademark applications signalling plans for NFTs and the metaverse
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