- New York City’s Nomo SoHo hotel is releasing NFT bookings for its rooms.
- Guests who book via an NFT can enjoy perks such as late check-out and complimentary breakfast.
- The hotel is hoping to attract clientele from the crypto community.
New York City’s NoMo SoHo is the first hotel in the US to offer room reservations via NFT, according to a Robb Report exclusive. Using SolidBlock’s platform and technology, the hotel is offering a selection of specially curated NFTs packaged with three to six-night stays.
Named NFTStays, the three or six-night NFT packages come with extra perks such as daily complimentary continental breakfast, a welcome amenity and late check-out.
Only 300 NFTStays will be released, starting at 0.41 ETH for the three-night package (Sun – Tues). There is also the 3-night package (all week) priced at 0.52 ETH and the six-night package (all week) at 0.97 ETH. The NFTStays are available for purchase on OpenSea.
Eager to jump on the NFT wagon, hospitality brands such as Marriot, Villa Natura in Ibiza and the luxury Hotel Cà di Dio, a 5-star hotel in Venice, have launched NFT programs.
Marriot Bonvoy unveiled NFTs at last year’s Art Basel Miami that unlocked original pieces of art and 200,000 Bonvoy points while Villa Natura put its first NFT booking on the market last year. Following that, Hotel Cà di Dio launched an NFT auction for the first night ever in the hotel last August.
“The market has started to filter between the offers which are maybe very virtual and those that are actually providing them with something,” Sharon Raz, CEO of Sapir Corp, which owns the NoMo, told Robb Report.
With a purchase of NFTStays, guests get to choose from a range of dates for their stay at the hotel. Raz considers NFT reservations a win-win for both the NoMo SoHo and the NFT buyers as the hotel gets to fill up its reservation bookings in advance while guests can secure a competitive price at a time when NYC hotel rates are increasing.
Raz emphasises that NFTStays will be almost like a membership club, where an exclusive group of people get to enjoy the perks that come with making room reservations via NFTs. She is hoping that NFTStays will attract clientele from the crypto community.
“I think the crypto people, the crypto community, will now look at NoMo differently, or as a better option, when considering options in New York,” she told Robb Report.
Raz wants Sapir to be at the forefront of using NFTs to disrupt the real estate and hospitality industries. If NoMo’s first NFT drop performs well, more packages with expanded offerings could be released in the future.
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