Quick take:
- Superplastic has teamed up with Yuga Labs to create Vinyl Art Toys based on the Bored Ape Yacht Club NFT collection.
- According to the auction platform, five 13-inch SuperBored art toys will be available to buy on April 14th starting at 1 PM ET, for 15 minutes each.
- The price of each NFT has been set at $222 and will be available for purchase on superplastic.co.
Leading virtual celebrity animation company Superplastic has collaborated with Yuga Labs to launch a limited edition NFT collection based on the Bored Ape Yacht Club.
The company announced Thursday that the “SuperBored” NFT collection of Vinyl Art Toys will drop at 1 PM PT. The collection is composed of five 13-inch SuperBored art toys priced at $222 each.
According to the announcement, each figure will be available for 15 minutes with the next one made available shortly after. Those looking to participate in the auction can access the collection at superplastic.co. Traders can purchase the NFT using Fiat USDs only.
The SuperBored is a collection of vinyl art toys produced by Superplastic. The company has gained popularity for partnering with some of the world’s leading brands and artists in the entertainment sector.
By leveraging its extensive portfolio of partners, Superplastic has consistently developed some of the most thought-provoking NFTs in the industry. It has also been involved in projects featuring virtual & IRL (in-real-life) experiences.
The company has amassed a community of over 10 million followers, who can now use virtual characters like Janky & Guggimon in leading AAA video game titles like Fortnite. The characters have sold more than $20 million in NFTs, making them the highest-grossing synthetic artists of all time.
Other notable team-ups include collaborations with brands like Christie’s NYC and Gucci, and with celebrities like J Balvin, Iann Dior, and Paris Hilton.
Commenting on his company’s latest partnership, Paul Budnitz, founder and CEO of Superplastic said “at Superplastic we don’t think of ourselves simply as toymakers or digital artists, we are storytellers who utilise any and all forms of media to connect with our community and keep weaving a unique tapestry that is our ever-expanding world.”
Budnitz believes that Superplastic has a long way to go, adding that its collaboration with BAYC is an amazing chapter in the journey.
Nicole Muniz, CEO of Yuga Labs echoed Budnitz’s comments saying that his team was pumped up to bring the partnership to both the BAYC and Superplastic communities.
“This [collaboration] with Superplastic shows that NFTs are not just about digital art or music, but a way to access and participate in new markets and economies.”
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