Last Updated on August 8, 2022
Quick take:
- SUPERGUCCI is a two-part series of limited NFTs.
- Each NFT comes with a handcrafted ceramic SUPERGUCCI SuperJanky sculpture.
- This is Gucci’s first NFT collaboration and second drop since its Gucci Aria NFT sale via Christie’s auction.
Gucci is collaborating with animated celeb creator and vinyl toymaker Superplastic for its second NFT drop, named SUPERGUCCI.
SUPERGUCCI is a two-part series of super-limited NFTs co-created by Gucci’s creative direction Alessandro Michele and digital artists Janky & Guggimon of Superplastic. The first release available to buy from Feb 1 on Gucci Vault and Superplastic’s website.
The NFT series includes ten unique NFTs, each incorporating classic Gucci patterns and comes with an exclusive 8-inch tall white ceramic SUPERGUCCI SuperJanky sculpture, handcrafted by Gucci’s ceramicists in Italy.
Transcending the confines of time and space, the first ten #SUPERGUCCI NFTs created by @superplastic and the House represent a visionary path of experimentation into the metaverse. Discover more about the drop https://t.co/zifYOyUOsa #AlessandroMichele #GucciVault pic.twitter.com/SHhMPkPraz
— gucci (@gucci) January 18, 2022
While the exact designs of the first release are still under wraps, Gucci hinted that the NFTs will feature the famous SuperJanky figure “within ten different whimsical scenarios inspired by Gucci Aria,” a fashion film by renowned directed by Floria Sigismondi showcasing Gucci’s F/W 2021 collection of the same name, designed in collaboration with Balenciaga.
The Gucci Aria film was released as an NFT last year, and was sold via Christie’s auction for a final bid price of $25,000. Gucci’s other ventures in the metaverse include a virtual Gucci Garden experience in May 2021 on online game platform Roblox, where users can buy and sell virtual items.
A Gucci bag in Roblox resold for 350,000 Robux or roughly $4,115. The same purse IRL costs $3,400.
— Alexis Ohanian 7️⃣7️⃣6️⃣ (@alexisohanian) May 24, 2021
Remember: this Roblox purse is not an NFT and thus has no value/use/transferability outside the Roblox world-yet it’s worth more than the physical one.
Watch this space. pic.twitter.com/m4WjfC1Eq1
A Gucci bag on Roblox was sold for 350,000 Robux (approximately $4,115), costing more than the retail price of the physical bag in real life.
In Oct 2021, Superplastic raised a $20 million Series A funding round, with investors such as Google Ventures, Galaxy Digital, LINE Friends along with celebrities like Jared Leto and Justin TImberlake.
Kicking off today, Superplastic’s latest NFT collection, HEADTRIPZ, is made in collaboration with artists, rappers and celebrities Paris Hilton, Iann Dior, OG Slick, Ricardo Cavolo and more. Previous big-name collaborators include Gorillaz, J. Balvin, Rico Nasty, Fortnite.
BORED APE YACHT CLUB x SUPERPLASTIC toys dropping soon. @BoredApeYC pic.twitter.com/OpzBkh4GBr
— SUPERPLASTIC (@superplastic) January 13, 2022
Superplastic has also recently announced a collaboration with Bored Ape Yacht Club, dropping soon.
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