Madonna and Beeple Collaborate on NFT Project About Motherhood

The pop icon has been working with the digital artist over the last year on a video series about motherhood.
Image source: Madonna and Beeple

Quick take:

  • Madonna and Beeple’s NFTs will be auctioned for charity on SuperRare.
  • Each video features Madonna’s avatar giving birth to flora, fauna and technology.
  • Proceeds will benefit three nonprofits.

Pop icon Madonna released her own NFT series titled ‘Mother of Creation’ today, created in collaboration with digital artist Beeple, also known as Mike Winkelmann. This comes after Madonna joined the Bored Ape Yacht Club in March after purchasing a Bored Ape for 180 ETH.

In a yearlong collaboration, Madonna and Beeple worked together to create a series of three digitally rendered videos that show the singer giving birth to flora, fauna and technology in the nude. 

“This is such an absolute, insane honour. I don’t do many collaborations. This is probably the only one I will do for a very long time,” Beeple told New York Times. He is known for selling an NFT last year at Christie’s for $69 million.

In a phone interview with the New York Times, Madonna explained that her initial struggle to accept digital collectibles motivated her to explore what she perceived as the elements of faith and community in the NFT space.

This led to her collaboration with Beeple, in which they co-created three videos giving audiences a full frontal view of Madonna’s avatar giving birth to different organisms from a hospital bed, a rusted vehicle, and a forest floor.

“I never want to be provocative just for the sake of provocation. They stand for hope. They stand for technology,” said Madonna as she explained to NYT what the butterflies and centipedes she gives birth to in the videos mean.

Each video is paired with poetry, some of which are Madonna’s own, and others by the mystic poet, Rumi. From Wednesday to Friday, Madonna and Beeples NFTs will be auctioned for charity on NFT marketplace, SuperRare. 

Proceeds from the NFT auction will benefit three nonprofits supporting women and children: the Voices of Children Foundation, which gives aid to those affected by the war in Ukraine; the City of Joy Foundation, which helps survivors of violence in the Democratic Republic of Congo; and Black Mama’s Bail Out, which provides bail for incarcerated caregivers.

The current state of the crypto market has caused some uncertainty in the future of the NFT market. John Crain, a founder and chief executive of SuperRare, told NYT that the platform generated $10 million in sales last month compared to a $35 million high set in October.

However, he doesn’t see the slump in sales as the death knell for the NFT market, but instead as a sign of its maturation. “It’s been a frothy year, but marketplaces are inherently volatile,” Crain said to NYT. “There are fluctuations, but I wouldn’t call it a bear market.”

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