Quick take:
- Etihad Airways has announced its first NFT collection featuring 3D aircraft models.
- The limited-edition collection of 2,003 NFTs will drop on July 21.
- Dubbed ‘EY-ZERO1’, the series showcases unique Etihad Boeing 787 Dreamliner livery aircraft.
Etihad Airways has announced the ‘EY-ZERO1’ limited edition NFT series. The company’s first NFT collection is made of 10 highly detailed 3D aircraft models, each one showcasing a unique Etihad Boeing 787 Dreamliner livery.
Overall, the Abu Dhabi-based airline is dropping 2,003 limited-edition collectibles to celebrate the year the company was set up. The auction goes live at 6:00 PM UAE time on July 21. Featured in the collection is the airline’s Manchester City FC Greenliner-themed aircraft, among others.
People who pre-register for the limited-edition NFT drop on etihad.com/zero1 by July 16 will qualify for 20 NFT giveaways offered by the company. The NFTs will be available at a price of $349 plus tax on etihad.arcube.io, with the auction ending on July 18 at 6:00 PM UAE time.
Commenting on the limited edition NFT drop, Tony Douglas, Group CEO, Etihad Aviation Group said: “EY-ZERO1 not only offers collectors, aviation enthusiasts and travellers a unique work of art but provides real-world travel and lifestyle benefits with Etihad Airways.”
“NFTs and other metaverse technologies are revolutionising the digital economy, and we are proud to be one of the first airlines in the world to explore their potential to provide additional utility for our customers,” he added.
The NFTs also come bundled with varying benefits. According to the announcement, owning an EY-ZERO1 NFT grants members immediate Etihad Guest Silver tier membership for one year.
Moreover, holders also gain advance access to upcoming NFT collections, while 10 lucky winners receive complimentary flight tickets. The airline also has bug plans for the metaverse as part of its Web3 strategy. NFT holders will be granted pre-launch access to products.
Etihad also plans to offer the NFTs via its Guest Reward Shop, allowing its 7 million loyalty programme members to redeem their Guest Miles for an NFT.
The collection will be minted on the Ethereum scaling Layer-2 blockchain Polygon, with the company set to track the carbon emissions of the NFTs through Aerial.is.
Etihad joins global giant Emirates in the Web3 race, which launched NFTs and metaverse experiences for customers and employees in April.
The middle east has been at the forefront of driving the Web3 adoption through a series of metaverse projects including a virtual health service centre dubbed MetaHealth, and most recently Ajman City’s metaverse-based police service.
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