UAE’s Health Ministry Launches World’s First Metaverse Customer Service Center

UAE’s health ministry has launched the world’s first metaverse customer center, dubbed MetaHealth that will let customers to appear in their real faces.
Image source: Dubai One/YouTube

Quick take:

  • UAE’s Ministry of Health and Prevention (MOHAP) has launched a virtual customer service center that will be located in the metaverse.
  • MOHAP revealed its latest innovation at the Arab Health and Medlab Middle East Exhibition and Congress 2022.
  • The virtual service will be able to fulfil all customer services offered at a physical customer happiness center.

The United Arab Emirates’ Ministry of Health and Prevention (MOHAP) has announced the first-ever metaverse customer service center. MOHAP revealed its latest innovation at the Arab Health and Medlab Middle East Exhibition and Congress 2022.

The service, dubbed MetaHealth will address customer needs in the 3D world known as the metaverse in a similar way customers would be served in a physical customer service center.

Speaking during the reveal, Abdul Rahman bin Muhammad Al Owais, Minister of Health and Prevention said virtual reality will be an important part of UAE’s future over the next fifty years, given the country’s advanced infrastructure development.

Owais highlighted UAE’s leadership in leading technological innovations, which include healthcare, saying “health was one of the leading and active authorities in the Fourth Industrial Revolution technologies, which focus on artificial intelligence, blockchain, virtual and augmented reality.” 

According to the announcement, visitors at this year’s Arab Health Congress will have the opportunity to “instantly teleport into the world of MetaHealth and speak with a real employee from the customer happiness centre,” in what the Minister called a must-try experience.

Customers will be able to request information, submit documents, pay fees, etc, in their real faces, “displayed in the virtual room instead of avatars.”

MOHAP says the service could be pivotal especially in circumstances involving people that are unable or find it physically challenging to move from their homes to a physical customer service center to complete a transaction.

Ali Al-Ajmi, MOHAP director of the Digital Health Department told Khaleej Times “Soon, the customer will be able to login to the Mohap webpage and select ‘Metaverse’ which will direct them to our 3-dimensional digital spaces, where they can enter our customer happiness centre.”

MetaHealth is part of the government’s digitization initiative launched to reduce the number of people visiting physical happiness centers. Customers will be able to access the service from any part of the world through a mobile app, laptop or desktop computer.

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