Quick take:
- Dolphin Entertainment will promote The Flower Girls’ charitable initiatives.
- The company will also grow The Flower Girls brand across all lifestyle and entertainment verticals.
- The Flower Girls team will serve as one of the premiere clients of Dolphin’s newly announced Web3 marketing agency.
Entertainment marketing and premium content production company, Dolphin Entertainment, has partnered with female-focused NFT collection The Flower Girls. The fine-art female-focused NFT project boasts a collection of 10,000 art pieces by graphic artist and illustrator, Vavara Alay.
This marks a big milestone for the project, which was launched just three months ago in December 2021. Since then, it has generated over $15 million in sales and is donating 20% of profits from both primary and secondary NFT sales to a variety of children’s charities.
In February, The Flower Girls donated more than $400,000 across children’s charities including $200,000 to St. Jude Children’s Research Hospital, a client that is also on Dolphin Entertainment’s roster.
To nurture the next generation of artists, The Flower Girls puts an additional 5% of its profits towards collecting NFT art created by children.
Under this strategic partnership, Dolphin’s network of marketing and promotional agencies will be activated for promoting The Flower Girls’ charitable initiatives.
“We are so excited to further blossom this project alongside Dolphin who is opening new doors and unleashing a new range of benefits for our community members,” said Alay. “Dolphins’ storied history of working with children and their ongoing support of children’s charities across the globe align flawlessly with our mission and we are looking forward to increasing those efforts that champion our children worldwide.”
Dolphin will also expand community benefits and increase NFT value for holders by growing The Flower Girls’ brand. Brand growth opportunities include scripted and unscripted television series, digital and traditional publishing, consumer products, music, gaming and events across all lifestyle and entertainment verticles.
This is similar to the storytelling partnership that another women-led project, World of Women, entered into with Reese Witherspoon’s media company, Hello Sunshine. The actress also holds The Flower Girls NFTs.
Other celebrity holders of The Flower Girls NFTs include Gwyneth Paltrow, Eva Longoria, Brie Larson, America Ferrara, Jimmy Connors, Time President Keith Grossman, Snoop Dogg, Thalia, Brooklyn Beckham and Gary Vaynerchuk.
Founded in 1996 by an Emmy-winning producer Bill O’Dowd who is now the company’s CEO, Dolphin Entertainment has also recently announced its newly formed Web3 marketing, consulting and communications agency called WCIP (We Come In Peace).
“First of all, the Flower Girls collection is fantastic art. But, it’s so much more than that. It’s an art-loving community that cares about children, and the charities that support them,” said Dolphin CEO and United Way Worldwide leadership council member Bill O’Dowd.
The Flower Girls will serve as one of the premiere clients of Dolphin’s newly announced Web3 agency.
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