Billie Eilish Hints at Metaverse Plans with Two New Trademark Filings

Singer Billie Eilish has filed two trademarks that indicate intent to expand her brand in the metaverse.
Image source: Lars Crommelinck Photography

Quick take:

  • The singer filed the trademark applications last Saturday.
  • One trademark was for NFTs and digital assets.
  • The other is for her Blohsh logo.

American singer-songwriter Billie Eilish has filed two new trademarks indicating an intent to expand her brand in the metaverse.

On 26 Feb, the recording artist filed a Class 9 trademark with the United States Patent and Trademark Office (USTPO) for the metaverse products such as NFTs, digital collectibles, blockchain-based software, downloadable virtual goods and more. 

More specifically, the trademark application covers “digital materials, namely, non-fungible tokens or NFTs; downloadable digital media, namely, digital collectibles created with blockchain-based software technology; downloadable video game software; downloadable virtual goods, namely, computer software programs featuring in-game resources, tokens, and virtual currency for use in video games and online virtual worlds”.

Billie Eilish joins a growing number of musicians and record labels in their metaverse ventures. 

Her record company, Interscope, is owned by its parent company Universal Music Group (UMG). UMG has recently signed a partnership deal with Curio to develop NFTs.

While UMG’s first NFT drop kicks off this month with Capitol Music Group – an umbrella label owned by Universal Music Group – and British singer-songwriter Callum Scott, Eilish’s new trademark filing signals that she could be next.

Warner Music Group is also planning to create artist and music NFTs in collaboration with green Web3 platform, OneOf. The entertainment company also has plans to onboard artists into P2E gaming in partnership with Splinterlands.

Recording artists who have released NFTs include Snoop Dogg, who’s also known in the NFT community for his large collection of blue-chip NFTs; Grimes – who sold around $6 million worth of artwork in her WarNymph NFT collection, as well as Kings of Leon, The Wombats, and Aphex Twin among others.

DJ Steve Aoki is also known for being an NFT enthusiast. He has recently announced his metaverse platform, A0K1VERSE and has said that he’s made more money from NFT than a decade in the music business.  

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