Warner Music Group Onboards Artists Into P2E Gaming with Splinterlands Partnership

Leading blockchain games developer Splinterlands has partnered with Warner Music Group to allow select WMG artists to develop unique P2E games.
Image source: icmp.ac.uk

Quick take:

  • Warner Music Group has partnered with Splinterlands to allow artists to launch P2E games on the blockchain gaming platform.
  • The global entertainment company said the opportunity will be availed to select WMG artists to develop arcade-style blockchain games.
  • The two companies want to produce mobile-friendly games that will facilitate the wider adoption of play-to-earn gaming.

Global entertainment company Warner Music Group (WMG) has partnered with leading blockchain games developer Splinterlands to onboard artists in play-to-earn gaming. 

The American company announced the partnership on Wednesday saying that the opportunity will be offered to select WMG artists to develop unique, play-to-earn (P2E) arcade-style blockchain games.

The first-of-its-kind deal will allowSplinterlands and WMG to produce mobile-friendly accessible games, helping to bring blockchain gaming to the masses. The companies said they want the games to “facilitate wider adoption and foster community building more easily than traditional play-to-earn games.”

Commenting on the partnership, Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG said it was impossible to underestimate the magnitude of the opportunity in P2E gaming.

“By partnering with Splinterlands to build custom tokenized games, we’ll unlock new revenue streams for our artists who have an interest in the space while elevating the role of fandom and community,” she said, adding that WMG is committed to ensuring that music is front-and-centre amid the Web3-led evolution.

On the other hand, Jesse “Aggroed” Reich, Splinterlands Co-Founder and CEO said Warner Music Group is maintaining its leadership status in the music industry through innovation to meet the standards set by Web3 community members.

“We’re thrilled to be working with them and I look forward to new collaborations at the intersection of gaming, music, crypto, NFTs, DeFi, and blockchain.”

Splinterlands is the world’s most popular NFT-driven P2E game according to recent data. The blockchain card game revealed last month that it had surpassed the one billionth battle making it one of the most popular games in blockchain gaming.

In a recent interview, Aggroed told NFTgators that CryptoKitties was one of the inspirations that drove him to create the Splinterlands game. Highlighting how card game was booming and overshadowing Ethereum, Aggroed said, he and his partner Matt figured out three things, ”NFTs would be huge, we should make a game, we shouldn’t build it on Ethereum.”

Splinterlands’ partnership with WMG is part of the company’s strategy for continued growth.

When we asked Aggroed about his company’s role in blockchain gaming, he said that Axie was probably the only other NFT game with millions of users, adding that “the question that has yet to be figured out is just how far can we scale these.” Splinterlands currently boasts 1.8 million registered users and 450,000 daily active users.

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