Quick take:
- AC Milan officially enters Sorare’s NFT-based fantasy football game.
- Sorare joins the Rossoneri’s roster of Premium Partners.
- The partnership brings AC Milan a new revenue stream through NFT licensing in the game category.
AC Milan and fantasy football gaming platform, Sorare, today announced an exclusive multi-year partnership as the football club expands its Web3 strategy.
With this new deal, Sorare joins the Rossoneri’s roster of Premium Partners while AC Milan officially enters Sorare’s NFT-based fantasy football game. Leveraging blockchain technology and non-fungible tokens, the platform enables football fans to own and trade digital collectibles of their favourite football clubs.
Starting from the 2022-23 season, AC Milan fans can collect, trade and play with the football club’s officially licensed digital cards on Sorare as part of an immersive worldwide gaming experience.
With over two million registered users on Sorare, the partnership gives AC Milan access to a new fan engagement tool, while creating a new revenue stream through NFT licensing in the sports game category for the football club
“We are delighted to welcome Sorare into our exclusive family of Premium Partners. Today marks the beginning of a new journey with an exciting and young brand that is at the forefront of the NFT revolution and that has been able to merge digital collectibles and fantasy sports,” said Casper Stylsvig, Chief Revenue Officer of AC Milan.
The partnership is a new development in AC Milan’s wider Web3 strategy and a further move into the NFT space. The football club previously kicked off its first NFT project in April with a limited-edition 3D NFT of a Rossoneri jersey from South Sudan put on sale for charity. In May, a match between AC Milan and Fiorentina was broadcast live in the metaverse as the football club made another move to embrace Web3 technology. It was the first-ever league match to be aired in the metaverse.
“As an innovative Club, this is a sector that we are exploring with a clear strategy in mind, with the goal to offer our over 500 million fans across the globe with exciting additional ways to engage with their Club. That is why we are pleased to partner with Sorare and introduce their digital collectibles to our fanbase,” Stylsvig added.
Sorare has partnered with over 260 sports organisations since it was founded in 2018. The platform combines NFTs and sports games to create fan engagement between sports organisations and their supporters.
“We’re building a gaming experience fueled by passion where fans can connect with football and a global community. On Sorare, they can truly own the game. We’re proud to partner with the legendary AC Milan to help them connect with fans globally through the future of football collectibles,” said Michael Meltzer, Head of Business Development of Sorare.
Besides AC Milan, Sorare also recently entered a multi-year partnership with the Argentinian Football Association. Last month, French football star Kylian Mbappé became an investor, social impact partner, and ambassador in Sorare.
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