Sorare Taps the Argentinian Football Association Into a Multi-Year NFT Partnership

Leading NFT fantasy football platform Sorare has added the Argentinian Football Association to its growing list of sporting partners.
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Quick take:

  • Sorare has added the Argentinian Football Association to its growing list of partners.
  • The NFT fantasy football platform has signed a multi-year deal with the AFA to bring digital cards to Argentinian football fans.
  • Argentinian footballers will be required to participate in Sorare’s global fantasy football game as part of the agreement.

The Argentinian Football Association (AFA) has dived deeper into the Web3 craze after partnering with Sorare to bring digital collectibles to its fans. They will be able to collect and trade digital cards featuring the Argentina national team and players such as Lionel Messi, Paulo Dybala and Ángel Di María, among others.

On the other hand, the players will participate in the Sorare global fantasy football game, representing a new revenue stream through NFT licensing.

Commenting on the multi-year partnership, Claudio Fabián Tapia, president of the AFA said: “At the AFA we are always looking for opportunities to take advantage of new technologies and improve the fan experience with our national team and our league. This agreement allows us to create new digital products and generate a new source of income.”

Leandro Petersen, AFA commercial and marketing manager echoed those remarks saying “Sorare is at the forefront of fantasy gaming by uniquely combining digital collectibles with fantasy gaming to bring Argentina national team fans around the world closer to the players.”

Sorare has been one of the leading NFT platforms looking to bring the football world to Web3. The company has teamed up with global football stars including the likes of Kylian Mbappe, who recently became an ambassador and investor in the platform, as well as, other sports icons such as Serena Williams, Gerard Piqué and Rio Ferdinand in a growing list of athletes backing the platform.

On the other hand, the AFA will be extending its foray into Web3 following previous agreements with leading crypto exchange platform Binance. The Argentine football governing body also teamed up with leading football media company OneFootball to create a personalised NFT platform, allowing fans to purchase officially licensed digital collectibles.

The new partnership will allow the AFA to create more channels of engaging with fans ahead of the world cup. Petersen said the goal is to launch the first digital trading cards prior to the beginning of the global tournament. 

“It is important to continue generating new sources of income for our association and to develop digital products that increase the presence of the AFA brand around the world. Through this agreement we achieve both objectives,” he added.

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