Quick take:
- Standard Chartered has partnered with The Sandbox to engage its clients, staff and community in the metaverse.
- Ocean Park, Regal Hotels Group, Brinc, and others have also partnered with The Sandbox.
- These partnerships are part of Mega City’s expansion into phase two.
Standard Chartered Bank (Hong Kong) Limited (SCBHK) announced today a partnership with The Sandbox to create metaverse experiences for its community. As part of the partnership, SCBHK has acquired a plot of virtual land in The Sandbox’s Mega City district, a culture hub inspired by Hong Kong talents.
Mega City was previously backed by Hong Kong real estate giant Sun Hung Kai in January. Led by SC Ventures, Standard Chartered Group’s innovation, fintech investment and ventures arm, SCBHK will actively engage its clients, partners, staff, and the tech community, to explore co-creation opportunities in the metaverse, with the goal of building new experiences for clients, as well as bringing the local sports and art communities into the space.
Commenting on the partnership, Mary Huen, CEO of Standard Chartered, Hong Kong, said: “Our involvement in the metaverse allows us to reimagine our relationship with existing and potential clients on this new platform and our approach to enhance client journeys. Having acquired virtual land in Mega City, a natural choice for the Bank given its distinctive Hong Kong theme, perfectly fits with our promise of strengthening our continued presence in Hong Kong, whether physical or virtual.”
At the same time, The Sandbox has also announced a series of partnerships as part of Mega City’s expansion into phase two. These include Hong Kong’s iconic Ocean Park, Regal Hotels Group, luxury media group Tatler Asia, VC firm Brinc, Web3 venture MADWorld and others from the industries of tourism, hospitality, culture, media, education, banking, investment, music, and entertainment, enabling The Sandbox to build a culturally vibrant community that represents the city.
Mega City 2 will also include “Time Gates of Hong Kong Pop Culture,” a metaverse project featuring the world’s largest collection of King of Kowloon’s (KOK) street art and Asia’s largest anthology of art toys, stationery, and comics books. Curated by HONG KONG CREATES, the project integrates KOK NFT art museum, a learn-to-earn Chinese Hanzi metaverse academy, and an interactive game with an offline treasure hunting game linked to the NFT collectables.
The Sandbox will launch a MegaCity LAND sale on Apr 28, allowing players to purchase LAND and be part of this neighbourhood.
“Our new partners bring some of the best of what makes Hong Kong a multi-cultural, vibrant city while sharing our creative vision of building an open metaverse,” said Sebastien Borget, Co-founder and COO of The Sandbox. “They are reinventing themselves and innovating through The Sandbox platform to offer unique virtual experiences.”
A subsidiary of Hong Kong-based software company and VC firm Animoca Brands, The Sandbox has been entering a slew of partnerships with Hong Kong-based companies. Last week, the metaverse platform joined forces with Hong Kong’s railway service company MTR Corporation to build a virtual railway space.
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