Quick take:
- Shemaroo has joined the metaverse race with an immersive movie experience.
- The Indian entertainment company boasts of being the first to open a cinema in Decentraland.
- The company has teamed up with metaverse consulting company Filmrare to launch “Shemaroo Theatre”.
Shemaroo Entertainment has launched its web3 campaign with an immersive movie experience in one of the leading metaverse platforms, Decentraland.
The Indian entertainment and media conglomerate has teamed up with metaverse consultancy and development company, Filmrare to open an immersive cinema called “Shemaroo Theatre”.
According to Shemaroo, this ‘first-of-its-kind’ movie experience is a huge opportunity for the company as it creates an avenue for delivering Bollywood’s best entertainment content to the world.
The metaverse is generally described as a 3D virtual space where people can interact anonymously in 3D avatars and engage in experiential activities like gaming, virtual concerts or watching movies in immersive theatres.
Shemaroo Theatre is created to offer the same level of experience provided at real-life movie theatres including virtual popcorn and drink counters for immersive storytelling.
Virtual visitors will also explore all-new screening experiences like the exciting plush lobby, box office counter, and virtual trailer zones.
Commenting on his company’s foray into the metaverse, Hiren Gada, CEO of Shemaroo Entertainment said: “As a brand, Shemaroo has always fostered the culture of innovation and technology and with the augment of Shemaroo Theatre on Decentraland Metaverse, we will be spearheading a parallel ecosystem for Bollywood movies to be experienced on a big screen, now from the comfort of one’s home.’’
The company looks to take the Bollywood cinema experience to the next level by leveraging opportunities created by the next generation of the internet, web3. According to Gada, the new product is a testament to the company’s commitment to constantly evolving to create diverse content offerings.
Shemaroo was established 60 years ago by Buddhichand Maroo as a book circulating library. The company set up India’s first rental business in 1979, before growing to become the giant media and entertainment conglomerate it is today.
Ravi Krishnan, Founder, Filmrare commented: “It’s a great honour to partner with a brand like Shemaroo that has been entertaining the audiences for the past 60 years and to showcase some of its blockbuster Bollywood movies through the virtual theatre in Metaverse.”
Filmrare is a metaverse developer and consultant focusing on onboarding brands into the metaverse. The web3 startup helps companies to create quality venues in the metaverse.
The Decentraland DAO Governance Facilitation Squad added: “We are beyond thrilled to have Shemaroo Theatre on our platform and to bring some of the Bollywood’s greatest films to our existing as well as potential metaverse users. This will surely take the whole movie-watching experience to the next level without limiting the possibilities of what one can do in an actual movie theatre.”
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