Quick take:
- The multi-year partnership will begin with Quidd releasing a range of Man City-themed special edition digital collectibles for the fans.
- The first series includes 200 bespoke player cards available on the Quidd Marketplace 2pm on Thursday 2nd May.
- The first 10,000 Cityzens will be able to acquire two free packs plus exclusive access to ‘For The Fans’ packs within 72 hours of release.
Manchester City has announced a multi-year partnership with Quidd, a subsidiary of Animoca Brands. Founded in 2016, Quidd is a digital collectible and NFT marketplace enabling brands to bring real-world experiences to their fans through the blockchain.
On the other hand, Manchester City has grown to become one of Football’s biggest brands in the world over the past ten years, winning multiple trophies.
This partnership will see Quidd release a range of Manchester City-themed special edition digital collectibles for ‘Cityzens’ (the name referring to Man City fans). Fans will then use those collectibles to unlock different rewards including official Man City merch, hospitality tickets and an exclusive opportunity to watch a first-team training session at the City Football Academy.
The first series includes over 200 bespoke player cards available on the Quidd marketplace at 2pm on Thursday 2nd May. The first 10,000 ‘Cityzens’ will be able to acquire two free packs plus exclusive access to ‘For The Fans’ packs within 72 hours of release.
Commenting on the partnership Tom Boyle, Vice-President of global Partnerships Marketing and Operations at City Football Group, said in a statement: We’re excited to help transform the traditional football pastime of cards and collectibles in a new digital age alongside Quidd, enabling us to further connect with our fans across the globe. We look forward to working together on creating new digital experiences and games for our fans to enjoy.”
After collaborating with more than 325 global brands including Disney, Game of Thrones, Rick and Morty, the NBA, and Manchester City, Quidd has been one of the leading platforms for mainstream brands looking to offer digital experiences for their fans.
Its platform offers different experiences that enable fans to swap and collect digital cards, bringing the traditional football culture of collecting stockers and cards to the digital realm.
Michael Bramlage, Chief Executive Officer at Quidd commented: “This partnership signals our intent to revolutionise the world of sport collectibles, so it makes sense for Quidd to align with Manchester City.” The collaboration will allow Man City fans to establish a deeper connection with the football club and their favourite players.
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