Guild of Guardians Announces Multi-Year Partnership Deal with Leading eSports Teams

Guild of Guardians has teamed up with Cloud9, Fnatic, NAVI, Ninjas in Pyjamas, NRG, SK Gaming, T1, and Team Liquid to bring web3 gaming to millions of eSports fans.
Image source: Guild of Guardians/Medium

Quick take:

  • Guild of Guardians has announced a multi-partnership deal with some of the leading names in eSports.
  • The mobile blockchain game wants to onboard millions of eSports fans to web3. 
  • The eight eSports teams have a combined following of 6.3 million.

Guild of Guardians has collaborated with some of the leading names in eSports gaming to bring web3 games to the masses. The web3 mobile game has collaborated with Cloud9, Fnatic, NAVI, Ninjas in Pyjamas, NRG, SK Gaming, T1, and Team Liquid to onboard their fans to the blockchain.

According to the eight franchises’ Twitter profiles, the teams have a combined following of 6.3 million.

Guild of Guardians is a mobile squad-based action RPG  game published by Immutable Games Studio and developed by Stepico Games. 

The multi-year deal will see the partners blend blockchain gaming with digital entertainment to bring the best web3 gaming experiences to the largest eSports communities around the world.

Web3 game developers have evolved from profit-driven play-to-earn ecosystems to a more fun play-and-earn mechanism that allows developers to focus on building quality games.

Under this partnership, the eight eSports team will become fully-playable characters in GoG’s fantasy world.

The partners will also leverage NFT technology to offer the eSports character to fans as digital collectibles on the proof-of-stake blockchain platform Immutable X.

Commenting on the partnership, Derek Lau, VP & Game Director for Guild of  Guardians said: “GOG is a mobile team RPG which is built for players and designed as a highly  accessible game, making it the perfect gateway into the world of web3 for all players.”

The partnership gives eSports fans more exciting options to support and engage with their favourite teams and players. According to the announcement, fans will be able to represent their teams in-game, using digital assets.

This partnership also gives fans true ownership, allowing them “to create, own, and trade their digital  assets, in addition to competing against others to earn rewards.”

The eight eSports teams have a combined value of about $2 billion according to Forbes with five of them ranking in the top 10 of the most valuable teams.

Pietro Fringuelli, Chairman of the Executive Board of The World Esports Association (WESA) commented: “We’re thrilled to partner with Guild of Guardians in what we believe to be a hugely symbiotic relationship for both our industries – gaming and esports. We firmly believe that eSport brand  integration into games is the future, enabling closer interactions between fans and teams.”

Fringuelli said he was particularly excited by the “notion of digital ownership and the ability to earn and trade in-game  characters.”

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