Quick take:
- Guilbault is a C-level executive with experience across different industries.
- She most recently founded marketing services company, The mpower Agency.
- Guilbault brings over thirty years of experience in high-growth companies, including technology, pharmaceuticals, and community-based organisations.
Nextech AR, a metaverse company and provider of augmented reality (“AR”) experience technologies and 3D model services, today announced the appointment of Melea Guilbault as CEO of Map D, a wholly owned subsidiary of Nextech AR Solutions.
An experienced C-level executive, Guilbault brings over thirty years of experience in high-growth companies, including technology, pharmaceuticals, and community-based organizations, and extensive commercial, operational and executive management experience.
“I’m honored and energized to assume this new leadership position of Map D. I believe the combination of Nextech AR and Map D’s innovation and development of a modern event management suite offers event planners the most comprehensive and easy to use tools to manage their events end-to-end,”Guilbault commented. “Events play a pivotal role in bringing education, commerce and people together, and Map D and Nextech AR are at the forefront of delivering exceptional experiences in-person and in the metaverse.”
She most recently founded marketing services company, The mpower Agency. Prior to that, she was the EVP & CCO of Chalice Network, a community of more than 60,000 financial service professionals.
From 2014 – 2019, Guilbault served on the executive team as SVP of cloud-based software provider Community Brands and Yourmembership. She led commercial growth functions of sales, channels, strategic partnerships, and marketing through the company expansion from a single vertical provider of membership software, into a multi-vertical integrated software and e-commerce provider to associations and nonprofits, K-12 schools and faith-based organisations.
Prior to her role at Community Brands, Guilbault spent over 20 years in various operational and executive positions at Absolute Mobile Solutions, Tampa Bay Tech, Medtronic, Bristol-Myers Squibb, Takeda, and Meda Pharmaceuticals.
“I’m confident that the appointment of Melea as CEO of Map D will accelerate our sales growth rate, expand our offerings and unify our 3D and AR technologies with Map D. Our shared aim is to bring innovative 3D and AR experiences to event attendees, exhibitors and event planners. We welcome Melea to the Nextech family and I’m very excited to have Melea take Map D to the next level of its growth,” said Evan Gappelberg CEO of Nextech AR.
Map D is a self-serve Web3 event tech platform and management software solution that provides clients with extensive features and tools for managing events ranging from selling floor plan space or services at trade shows, expos, or festivals to managing speaker and schedule details during conferences or meetings.
The event updates are done in real-time to make it easier to communicate with eventgoers. In the future, Map D plans to launch a companion native mobile app which will double as an AR wayfinding app for in-person events or serve as a self-contained virtual venue for attendees, exhibitors, sponsors, speakers, or anyone else participating in an event.
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