Ubisoft is Announced as Key Investor in Player-versus-Player Game NFT Project

Ubisoft has become a key investor in Frontier, a game NFT project that’s planning to launch a pvp game this year
Image source: Frontier

Quick take:

  • Frontier is hoping to make use of Ubisoft’s game shipping experience.
  • Ubisoft is doubling down on its stance on NFTs despite negative reactions.
  • The amount invested is undisclosed.

Player-versus-player (pvp) game NFT project, Frontier, announced Ubisoft as its key investor yesterday. The French video game company acknowledged this news with a reply to Frontier’s announcement on Twitter.

With this backing, Frontier is hoping to leverage on Ubisoft’s experience in game shipping to successfully launch the game this year. In the meantime, Frontier selling 56 game-related NFTs on OpenSea, though it’s not known how they will all integrate with the gameplay. 

Twitter user “Asfi Ω (3,3)” explained in a Twitter thread last September that Frontier is “GameFi on steroids” and that the game is community-driven. Holders of Frontier’s Black Box, a virtual item, can mint two Flash Blocks after opening it. The Black Box is currently priced at 3.5 ETH on OpenSea.

The Flash Blocks are weapons and shields, traps and hacks players can use during the pvp battles of the game. Depending on their effects, players can dramatically impact the outcome of a battle.

Frontier is also planning to launch its Data Key, a non-playable, utility NFT that guarantees premium advantages such as airdrops, in-game voting power, and IP rights for Frontier-related products..

Ubisoft made its first foray into NFT with the launch of Ubisoft Quartz in December last year. The platform kicked off with limited-edition NFTs known as Digits being added for purchase and resale on Ghost Recon Breakpoint. The YouTube teaser announcing the platform was delisted following negative gamer feedback.

In an interview with Finder published yesterday, Nicolas Pouard, VP at Ubisoft’s Strategic Innovations Lab said: “Well, it was a reaction we were expecting. We know it’s not an easy concept to grasp. But Quartz is really just a first step that should lead to something bigger… That’s the way we think about it and why we will keep experimenting. We will keep releasing features and services around this first initiative.”

In an attempt to explain the negative reaction from gamers, he goes on to say: “I think gamers don’t get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it’s first destroying the planet, and second just a tool for speculation. But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself.”

Despite the backlash regarding Ubisoft Quartz, the gaming company seems to be doubling down on its position on game NFTs.

Neither Frontier nor Ubisoft has disclosed the amount that was invested.

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