Quick take:
- Soon you will be able to own a digital collectibles of one of the world’s most famous characters, Mr Bean.
- FOMO Lab and Banijay have teamed up to launch the Mr Bean NFT collection, available on May 25.
- The collection includes 3,333 unique Mr Bean NFT collectibles offered via the FOMO NFT marketplace.
Leading intellectual property and Web3 startup FOMO Lab has collaborated with Banijay to launch the genesis Mr Bean NFT collection. The collection includes 3,333 unique Mr Bean NFT collectibles, which will be offered via the FOMO Lab NFT marketplace, The Avenue from May 25 using ETH.
Holders of the Mr Bean digital collectibles will also gain access to “phygital rewards”, competitions and redeemables. The team plans to offer a signed, unpublished hand-drawn still of Mr Bean from the first animated series as part of the rewards.
Collectors can brace for Mr Bean NFT drops with FOMO Lab planned throughout 2022.
Mr Bean co-creator and actor Rowan Atkinson said it was a great idea to launch an NFT collection based on the famous character. “Any initiative which not only draws attention to but actually enables access to the fabulous artwork associated with the Mr Bean Animation series, I welcome with open arms.”
On the other hand, Owain Walbyoff, Chief Commercial Officer, Banijay commented: “Banijay has many exciting Metaverse projects to announce this year, as we continue to adopt new technologies to futureproof our brands.”
Walbyoff added that given the series’ popularity, the NFT project will deliver value for money to collectors in the long term because it combines digital and physical rewards.
FOMO Labs has been adding celebrity influence to its portfolio of partners. The company recently partnered with road racing cyclist Mark Cavendish, entrepreneur Roland Berger, and heavyweight champion Tyson Fury.
Its collaboration with Tyson Fury has already set a new record for the most expensive boxing NFT ever sold, selling 1-of-1 NFT for $987,000.
Khalil Kassam, Co-Founder & Chief Business Officer, FOMO Lab said the company was created primarily to create a bridge between brands and Web3 products, such as NFTs and the metaverse. Kassam expressed his team’s excitement to bring Mr Bean to the world of NFTs through its marketplace, The Avenue.
“We are continuously evolving our product offering, working closely with tier one brands, as well as the next generation of creators, relentlessly providing value to our community. It’s our mission to bring NFTs to a wide audience, with exclusive access to the latest and most sought-after products on the market.”
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