Quick take:
- Arianee has raised 20 million euros ($21 million) in a Series A round led by Tiger Global.
- The Paris-based web3 startup connects luxury brands with NFTs in The Sandbox metaverse.
- The company said it will use the funds to further develop its revolutionary NFT platform.
Arianee, the Web3 platform onboarding luxury brands to the world of NFTs and the metaverse has secured 20 million euros ($21 million) in a Series A round led by Tiger Global.
The company is pioneering a new way of building customer relationships through Web3 amid the explosive growth of the metaverse.
Responding to a question in an interview Arianee CEO Pierre Nicolas Hurstel said: “We have built an end-to-end solution designed for brands, allowing them to create NFTs, distribute them and leverage tokens and wallets to build a new CRM, new loyalty programs, personalization options and metaverse deployment.”
Explaining how his company’s partnership with The Sandbox is central to the revolutionary product, Hurstel gave a practical example of an NFT being distributed to a community of a luxury brand matching a digital item, or clothing appearing in the Snadbox’s metaverse.
This creates an ecosystem that turns NFTs into utilities forming a derivative-like market for NFTs, which the firm calls digital twins. This also creates an unlimited source of income for NFT owners by enabling them to follow the product’s life cycle and benefit from a range of “phygital” experiences.
The platform also enables brands to create specialised NFTs that can be used as proof to enter exclusive events or provide proof of participation. In addition, consumers gain the opportunity to resell digital versions of their used items to the digital community.
Arianee is backed by some of the leading Web3 investors, including IBM, Richemont, Panerai, and Ba&sh, among others.
Some of the most popular brands using the platform include Printemps, Breitling, Groupe Casino, Vacheron Constantin, Paris Fashion Week, IWC, and more.
Hurstel said his company will play a crucial part in the new age of customer relationship management. He expects NFTs to “become the new anchor in the relationship between brands and their communities.”
“Not only will they be more powerful than any other kind of digital tool, they will allow people to regain control of their digital presence and get their data back,” he said.
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