Quick take:
- FIFA Collect+ will launch later this month.
- FIFA+ Collect will be available on FIFA+, the football association’s digital entertainment platform.
- FIFA+ Collect will be available across all web and mobile devices.
FIFA today announced that it will be launching a new digital collectibles platform, FIFA+ Collect later this month to give football fans around the world the chance to own the greatest game moments to the most iconic FIFA World Cup™ and FIFA Women’s World Cup™ art and imagery.
FIFA+ Collect will be available on FIFA+, the football association’s digital entertainment platform that provides access to live football matches from every corner of the world, interactive games, news, and tournament information.
At launch, FIFA+ Collect will be available across all web and mobile devices and in three language editions (English, French, and Spanish), with several additional languages to follow.
“Fandom is changing and football fans around the world engage with the game in new and exciting ways,” said FIFA Chief Business Officer Romy Gai. “This exciting announcement makes FIFA collectibles available to any football fan, democratising the ability to own a part of the FIFA World Cup. Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favourite players, moments and more on new platforms.”
In May, FIFA teamed up with Algorand for a sponsorship and technical partnership deal. In this partnership, Algorand will become the official blockchain of FIFA, and will power FIFA Collect+.
Algorand will assist FIFA in further developing its digital assets strategy, while FIFA will provide sponsorship assets including advertising, media exposure and promotional opportunities.
Algorand will also provide FIFA with the official blockchain-supported wallet solution. As per the sponsorship agreement, Algorand will be a FIFA World Cup Qatar 2022™ Regional Supporter in North America and Europe, and a FIFA Women’s World Cup Australia and New Zealand 2023™ Official Sponsor.
“FIFA’s platform – via a truly decentralised and scalable public blockchain – is the first tangible representation of the technical partnership recently announced between FIFA and Algorand,” said W. Sean Ford, interim CEO of Algorand. “The commitment FIFA has made to bridge to Web3 enabled by Algorand, is a testament to their innovative spirit and desire to directly and seamlessly engage with football fans around the world.”
FIFA said that the details of the initial range of NFT collections will be released soon, but did not specify an exact date. Football fans can join the FIFA+ Collect community via the FIFA+ digital platform.
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