Quick take:
- Capital One has filed new trademark applications to register its name, slogan and logo.
- The company plans to offer metaverse banking and travel agency services.
- Coinbase has also filed a trademark application for its blue ‘C’ logo to cover NFTs and digital assets.
American bank holding company, Capital One Financial Corp, has filed three new trademarks to expand its products and services into Web3. The new trademark applications are for its name, “Capital One”, its “What’s in your wallet?” slogan, and its logo.
According to NFT trademark attorney Mike Kondoudis, the applications were submitted to the U.S. Patent and Trademark Office on May 31. The Class 9 trademark covers the following:
- Downloadable mobile applications for managing banking and debit card accounts in the metaverse and other virtual worlds
- Downloadable computer e-commerce software to allow users to perform electronic business transactions in the metaverse and other virtual worlds
- Non-fungible tokens (NFTs) featuring textual and graphic content
- Downloadable music files authenticated by non-fungible tokens (NFTs) in metaverse platforms and augmented reality platforms
- audio and video recordings featuring movie clips, memes, commercials authenticated by non-fungible tokens (NFTs)
- Downloadable image files containing trading cards, artistic and creative works, memes, advertisements authenticated by non-fungible tokens
- Downloadable multimedia file containing artwork, text, audio, and/or video authenticated by non-fungible tokens (NFTs) in metaverse
Trademark applications were also made for Classes 35, 36 which cover the provision of financial information in the metaverse and other virtual worlds; financial sponsorship of cultural events, charitable events, concerts, sporting events, travel experiences, fine dining events, festivals and awards shows in the metaverse; banking and financing services in the metaverse and other virtual worlds.
As indicated by the trademark applications, other goods, products and services that Capital One plans to expand into include travel agency services, namely, making reservations and bookings for transportation of passengers and tourists by land, air, and water accessible in the metaverse and in other virtual worlds; creating and hosting an on-line community for digital assets, non-fungible tokens (NFTs), metaverses and virtual worlds; virtual cafe services in the metaverse; and virtual concierge services.
Other financial services companies that have filed similar applications in recent months include American Express and Mastercard.
On Jun 1, Coinbase filed a trademark application for its blue ‘C’ logo. The trademark covers marketplaces and auction services for NFTs, digital assets and crypto collectibles, as well as software for buying and selling NFTs, digital assets and crypto collectibles.
This follows the recent launch of its NFT marketplace, which is now open to the public in beta.
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