Quick take:
- The upcoming auction pairs the NFT with a custom-painted, real-life 2023 Corvette Z06.
- The physical car will be colour-matched to the artwork.
- All proceeds from the auction will benefit DonorsChoose.
Chevrolet today announced that it is making its first entry into Web3 with the release of a one-of-one 2023 Corvette Z06-inspired NFT artwork created by the artist xsullo. The NFT artwork will be up for auction exclusively on NFT marketplace, SuperRare.
The upcoming “Own the Color” auction will be live to eligible bidders worldwide from Jun 20-24 and those interested may only place bids in Ethereum. The winning bidder will not only walk away with the NFT artwork, but they will also be able to drive away with the custom-painted, real-life 2023 Corvette Z06 colour-matched to the artwork, painted in “Minted Green”, a reference to minting NFTs.
Chevrolet will not be applying “Minted Green” to another 2023 Corvette Z06, making the physical car that’s paired with the NFT to be the first and only one of its kind. In addition to a digital certificate of ownership and authenticity for the art piece will also come with a commemorative plaque.
“Corvette is a halo at Chevrolet. It’s the pinnacle of performance and staying cutting-edge means getting into new territories as a bit of a pioneer,” said Steve Majoros, vice president, Chevrolet Marketing. “This is our company’s first NFT. We see ‘Own the Color’ as an important stepping stone for Chevrolet into future digital initiatives for our customers.”
All proceeds from the auction will benefit DonorsChoose, an organisation that helps a teacher in need and provides students with the tools and experiences they need for a great education.
DonorsChoose and Chevrolet have been collaborating on projects that further General Motors’ commitment to STEM education for all. This auction enables DonorsChoose to collect cryptocurrency donations, providing a new way for donors to help teachers make an impact on their students. So far this year, Chevrolet has raised $4.6 million in charitable contributions from two prior auctions involving Corvette Z06 for other nonprofits.
The “Own the Color” artwork will be available for viewing at The Crypt Gallery during NFT NYC. The Crypt Gallery is founded by NFT collector and influencer, King of Midtown.
Chevrolet and SuperRare will also co-host a Twitter Spaces on June 20, featuring The Crypt Gallery, xsullo and others to discuss this unique NFT.
“I’ve been wanting to combine my digital art with the physical world, so it’s been a great opportunity to work with Chevrolet to bridge these two worlds,” said xsullo. “The Corvette Z06 is an ambitious car that I totally vibe with. I’m drawn to how technology can make us feel, and I can tell the designers of Corvette Z06 draw from similar inspiration.”
Stay up to date:
