Animoca Brands Leads $6.5 Million Seed Round for The Red Village

The Red Village, a play-and-earn blockchain game has secured $6.5 million in a seed round led by Animoca Brands and GameFi Ventures.
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Quick take:

  • The Red Village play-and-earn game has raised $6.5 million in a seed round led by Animoca Brands and GameFi Ventures.
  • The fundraising also attracted the participation of Kucoin Ventures, Polygon Studios, SL2 Capital, and  Fundamental Labs, among others.
  • The blockchain game developer wants to create an immersive dark-fantasy ecosystem targeted at traditional gamers.

The Red Village announced on Friday the successful fundraising of $6.5 million is a seed round led by Animoca Brands and GameFi Ventures. 

The funding round also attracted the participation of several top Web3 investors including Kucoin Ventures, JellyC, Sfermion, Polygon Studios, Metavest, SL2 Capital, Dweb3, Spark Capital, Fundamental Labs, OIG Capital, MEXC, IQ Protocol, Rendezvous Equity, Paribu Ventures, CGU, Lucid Blue, DuckDAO, Pylon Labs, and Vendetta Capital.

The blockchain game developer said it will use the funds to create an immersive dark-fantasy ecosystem targeted at traditional gamers. The game maker is looking to leverage Animoca Brands’ extensive portfolio of blockchain projects to boost traction in the broader blockchain gaming community.

The Red Village has already launched the alpha version of its tournament gaming mode. Its second gaming mode dubbed The Red Village: Darklands, is currently under development by Animoca Brands’ subsidiary Blowfish Studios.

Its plan to build an immersive, dark-fantasy expansion, is inspired by top AAA gaming titles such as RuneScape, Diablo, Skyrim, Elden Ring, and The Witcher.

Commenting on his company’s successful seed round, The Red Village co-founder Brendan Robb said: “The true catalyst for the mass adoption of the blockchain will be the onboarding of traditional gamers into the metaverse through high quality, immersive ecosystems with strong lore, engaging gameplay, and lively community.”

Robb’s team is targeting a segment of the blockchain gaming industry that he believes has yet to be fully exploited. He said that his company has the experience to build a game that will be able to entice traditional gamers to make the jump to blockchain gaming.

Yat Siu, the executive chairman and co-founder of Animoca Brands thinks that there is more to come from the partnership, suggesting that The Red Village collaboration is just one of many team-ups to follow. 

“The world is waking up to the power of the metaverse, and projects are scrambling to make the transition from Web2 to Web3 as easy as possible for users,” he said. “Games like The Red Village provide an experience that conventional gamers are familiar with, and will lead the charge as players search for gaming that is both fun and also an opportunity to play-and-earn.”

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