Algorand Foundation Appoints Former Nike Exec Jessica Tsai Chin as Chief Marketing Officer

The global brand marketing exec formerly from WhatsApp, Nike and Apple will help drive the global adoption of the Algorand network.
Image source: Algorand Foundation

Quick take:

  • Jessica Tsai Chin joins Algorand Foundation from WhatsApp.
  • Prior to WhatsApp, she worked in global brand marketing at Nike.
  • She has also spent four years at Apple.

The Algorand Foundation, the organisation behind the layer-1 blockchain Algorand, has appointed Jessica Tsai Chin as chief marketing officer (CMO). In her new role, she will focus on driving mindshare and the global adoption of the Algorand network.

Chin joins Algorand Foundation from some of the world’s most well-known brands. She was most recently the head of global privacy at WhatsApp and was a founding member of the brand marketing team. 

Prior to WhatsApp, she worked in global brand marketing at Nike, where she drove community engagement for platforms like SNKRS and the Nike Run App. Before joining Nike, Chin spent more than four years at Apple, leading global special projects for enterprise technology products.

“Joining Algorand was a no-brainer for me. It was a combination of the best-in-class technology, the professionalism of the team, and the overall promise of Web3 that drew me to this role,” said Chin. “Whereas the last two cycles have been about first-generation blockchains, this next cycle will be about Algorand. I look forward to driving global recognition of the Algorand ecosystem to benefit millions, if not billions of people.” 

Chin is the latest senior executive appointment at the Algorand Foundation. She will report directly to the Algorand Foundation’s CEO, Staci Warden.

“After a lengthy search, I am thrilled that Jessica has agreed to join the Algorand Foundation to lead our global marketing efforts. She has a brilliant sensibility for driving a brand narrative, understands cutting-edge technology, and comes from a deeply inclusive mindset,” said Warden. 

Warden has recruited a slate of senior leaders across Web3, tech and finance in the past year. They include Min Wei as Global Head of Ecosystem Growth; Eric Wragge as Global Head of Business Development & Capital Markets; Deirdre Halligan as COO; Harpal Singh as CFO; and John Woods as CTO.

Last September, Algorand Inc. hired former Fidelity and Visa executive Michele Quintaglie as CMO. Quintaglie will continue to run marketing on the Inc. side while Chin will lead marketing on the Foundation side.


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