Quick take:
- Eminem and Snoop Dogg will perform at the 2022 MTV VMAs this Sunday.
- The crypto and NFT kingpins will bring their hit BAYC-themed track “From the D 2 The LBC” popular event.
- The celebrated rappers will be performing inside the world of the Otherside metaverse in partnership with Yuga Labs.
Eminem and Snoop Dogg will this Sunday perform at this year’s MTV Virtual Music Awards (VMAs). The celebrated rappers will perform their hit collab “From the D 2 The LBC” inside the world of the Otherside metaverse in partnership with Yuga Labs.
“Em and Snoop are hitting the MTV VMA’s this Sunday for a one-of-a-kind performance of From the D 2 The LBC!” a statement reads on Eminem’s website.
“From the D 2 The LBC” is a metaverse-inspired music video released during this year’s NFT.NYC The track features both Eminem and Snoop in real-life and BAYC-themed animated characters.
It will be the first metaverse-inspired performance to ever grace the award show that is set to air LIVE from Prudential Center on Sunday, August 28 at 8PM ET/PT!, according to the press release.
The two recording artists have been nominated for the “Best Hip Hop” award with “From the D 2 The LBC”, their first-ever collaboration in over 20 years.
Eminem last performed in the VMAs over 12 years ago “Not Afraid” and “Love the Way You Lie”, and is the second most nominated performer in the VMAs history with 60 nominations. Madonna, another recording artist that has recently forayed into NFTs tops the list with 69 nominations.
On the other hand, Snoop Dogg has not graced the VMAs since performing with Diddy and Notorious BIG in 2005. The 13-time nominee has bagged 3 awards while his “From the D 2 The LBC” collab has won 13 awards, putting him on the list of the top five artists with the most awards.
Snoop’s activity in Web3 has made him one of the most popular celebrities in the space, after teaming up with Animoca Brands subsidiary, The Sandbox to create Snoopverse, a virtual world featuring Snoop-themed NFTs, virtual real estate and games.
Performance inside the Otherside metaverse further expands his footprints in web3, tapping into the rapidly growing virtual concerts market.
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