Quick take:
- The NFTs will be airdropped to Flipkart customers who have purchased the Nothing phone.
- The NFTs grant access to new Nothing products and offline events.
- The Nothing Community Dots NFT is built on Polygon.
Indian e-commerce company, Flipkart, today announced its partnership with London-based consumer tech company, Nothing, to airdrop the first Nothing Community Dots NFT on Flipkart’s Web3 platform, FireDrops.
The NFTs will be airdropped to Flipkart customers who have pre-booked and purchased the Nothing Web3 smartphone, which was announced on Jul 6. Those who are airdropped the Nothing Community Dots NFTs will have access to new Nothing products and offline events.
The Nothing Community Dots NFT is built on Polygon while the NFT drop on FireDrops is powered by Indian NFT marketplace, GuardianLink. FireDrops is Flipkart’s first foray into Web3 after it was revealed in April that the e-commerce marketplace is building its own NFT-related business.
FireDrops is a feature which will be available on the Flipkart Android and iOS application from 22 Jul onwards. With FireDrops, Flipkart is bringing NFTs and Web3 to a wider audience.
“Flipkart has always been at the forefront of innovation across all facets of digital commerce. We are delighted to join hands with Nothing to bring our customers into the Web3 playground with the very first NFT drop at Flipkart FireDrops, hosted on Polygon’s blockchain,” said Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart.
“Digital asset ownership, NFTs, and other digital collectibles are true game-changers in value creation in the digital age. The Flipkart-Nothing partnership and the launch of the Nothing Community Dots, therefore, constitutes an important step for FireDrops, helping us in the vision to bring the potential of Web3 to India,” he added.
The Community Dots NFT can be redeemed by anyone who pre-ordered Nothing Phone (1) on Flipkart between Jul 12-18. Customers will receive an email 7-10 days after the phone’s delivery date which will include steps on how to claim their Black Dots NFT.
“We recently announced the Nothing Community Dots to create more meaningful connections with our community. This is a step further in that direction”, said Manu Sharma, VP and GM, Nothing India. “We recently introduced Phone (1), our first smartphone and the gateway to future connected and open product ecosystem. Going forward, we also plan to make not just the phone category, but other ecosystem devices future-ready by enabling sustainable and secure access to Web3.
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