Quick take:
- It is a six-week program on the topic of metaverse technology.
- The program includes six industry case studies and 50 lecture videos.
- The program is to educate business leaders on how the metaverse can be applied to their businesses.
The Aresty Institute of Executive Education at the Wharton School of the University of Pennsylvania today announced the launch of its newest online program, Business in the Metaverse Economy.
It is the first Ivy League school to launch an education program on the topic of the metaverse.
The six-week program was developed in collaboration with Prysm Group, a leading economic consulting firm specializing in emerging technologies. It is designed for business and technology professionals who want to learn about the metaverse and its related technologies.
Participants will also learn about the economic and technological elements that will drive the development of the metaverse, and how firms and creators can extract value from the emerging technology in the years to come.
Through immersion activities, program participants will also experience firsthand use of metaverse technology for an interactive learning experience.
Program highlights include six industry case studies and more than 50 program lecture videos featuring six Wharton faculty and a dozen industry experts. It aims to allow students to align theory with practice and give them the tools necessary to engage with the emerging technologies empowering the metaverse in a business context.
Industry case study topics range from how large, legacy enterprises can use metaverse technologies in both B2C and B2B settings to the tactics companies can employ to ensure customers engage with virtual worlds safely and appropriately.
Along with Prysm Group, other guest speakers of the program come from companies that have been active in the metaverse, blockchain gaming and Web3 space, such as Adobe, Animoca Brands, Hellenic Parliament, Magic Leap, R/GA, RLY Network, Second Life, Snap, the New York Times, the Wall Street Journal, and Unity.
The program was created to provide business leaders with the frameworks to develop models and strategies that can capture value in the emerging metaverse market, which global banking giant, Citigroup, estimated to be worth $13 trillion by 2030.
Citigroup tips industries such as commerce, art, media, advertising, healthcare, gaming and social collaboration to benefit from the metaverse.
“We designed this program for business professionals and executives from a range of backgrounds, including finance, management, and tech,” says the program’s academic director, Professor Kevin Werbach of the Wharton School. When asked about the goals of the program, Professor Werbach says, “The metaverse is a significant and broad phenomenon that is still poorly understood. We hope to equip business leaders, consultants, and entrepreneurs with an understanding of the impending opportunities the metaverse brings, as well as the practical knowledge to build solutions of value.”
In other news, the University of Tokyo announced on Monday that it will offer engineering-related study programs in the metaverse to address the lack of professionals in “digital transformation” and “advanced technologies”.
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