Jason Derulo and Atlantic Records Partner with TerraZero for Metaverse Activation in Decentraland

Jason Derulo’s music video for ‘Slidin’ will be recreated and premiered in Decentraland.
Image source: CNW Group/TerraZero Technologies Inc.

Quick take:

  • Jason Derulo’s metaverse avatar will attend the music video’s premiere in Decentraland.
  • Fans will be able to interact with Derulo’s avatar in the experience and across Decentraland.
  • TerraZero will give one lucky user and their friends an exclusive pool party at metaverse digital twin recreation of the music video.

American R&B singer, Jason Derulo, and Atlantic Records have partnered with metaverse tech company TerraZero for the singer’s immersive activation in Decentraland. 

As celebrities have started to engage with their fans in the virtual world, Derulo is doing the same as he promotes his latest single ‘Slidin’, released one month ago. In this partnership, TerraZero will recreate Derulo’s music video for the single in Decentraland, premiere the video, and give fans a chance to stylize the environment themselves.

TerraZero will also give one lucky fan and their friends access to an exclusive metaverse pool party at the metaverse mansion from the music video. The event and music video premiere in the Metaverse go live in Decentraland on Wednesday, Jun 29.

“I would’ve given anything for this kind of connection with my idols growing up. The Metaverse, and how people can come together to experience something special… This is definitely the future of the Internet–the way TerraZero is doing it and what we made together,” said Jason Derulo.

Recently, TerraZero and Derulo’s label, Atlantic Records, have partnered up to expand the label’s horizon of activations across multiple virtual worlds. A unique part of Derulo’s metaverse activation is that he will be attending the music video premiere as his own avatar, created by TerraZero.

“I’ve always been a gamer at heart, which has always found its way into how I’ve written my music, and cultivated my career. Being an avatar in the Metaverse and connecting with people directly is a new way to show who I am beyond the screen and speakers. It’s super real in a very unreal way,” Derulo added.

Fans will be able to interact with Derulo’s avatar in the experience and across Decentraland during the premier.

The concept was spearheaded by TerraZero’s chief metaverse officer, Ryan Kieffer, and chief experience officer, Brandon F. Johnson, presenting new kinds of interactions and stories which merge public figures from the real world with infinitely open-ended stories and interactive and social moments in the virtual world.

Dan Reitzik, CEO of TerraZero Technologies, believes that an activation like this is just the beginning of what multi-faceted entertainers and artists can do.

“Jason is fantastically talented, and an amazing artist to work with–but when he goes on tour, Jason can only perform to the crowd that’s before him. In the Metaverse, we want to bring a global crowd to artists like Jason Derulo. Why play to just 20,000 people in an arena when you can play to 20,000,000 in the Metaverse,” Reitzik said.

TerraZero is a vertically integrated metaverse development group and Web 3.0 technology company. In January, the company issued one of the first mortgages in the virtual world.

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