Quick take:
- Rarible announced Tuesday it has partnered with the Mfers to launch a custom community NFT marketplace.
- The platform is creator-centric and is driven by Rarible’s community-driven initiative of supporting CCO (no copyright reserved) brands.
- Works featured on the platform allow holders to monetize, create, and explore all types of utility and applications of their NFTs.
Leading NFT marketplace Rarible has teamed up with the Mfers to launch a custom community NFT platform for CCO (no copyright reserved) brands. The Mfers is one of Rarible’s top CCO (no copyright reserved) NFT brands.
Rarible is a creator-focused NFT marketplace and a strong advocate of community-based initiatives. It is especially supportive of CCO brands. As a result, it primarily focuses on projects that hold no copyright reservations, allowing platform users to monetize, create, and explore all types of utility the NFTs they hold can offer.
The best example is the Bored Ape Yacht Club NFT collection, which cedes IP rights to the holders enabling them to use their Bored Ape NFTs in various applications, including wines, games, merchandise, and even themed restaurants.
Commenting on the partnership, Rarible’s chief business development officer Sunil Singhvi said: “The MFers project has spawned a whole new world, as have all the best CC0 projects. They are the kindling to a larger fire and the catalyst to a new model of community ownership and creative freedom in the NFT space.”
“While aggregated marketplaces are still important to aid discovery and help fuel the broader ecosystem, this custom marketplace will allow fans and community members a place to dive deeper, learn more, and bask in glory [that] the MFers community has built,” he added.
Singhvi lauded outgoing MFers creator, Sartoshi saying that although he’s stepping down, the project has been community-led since day one. Suni emphasized that the new marketplace is about “giving a home to this vibrant community and ensuring the project has a place to grow and flourish, even without a creator.”
The comments echo a recent statement released by Rarible pointing out the importance of having creator-centric marketplaces. “Because most PFP projects are about the community you get to access and the network you get to build, these teams have decided to build a safe place where the community can trade and navigate their NFTs within the brand’s ecosystem,” Rarible wrote in a blog post.
Part of the fees collected from the community will be directed to the community DAO wallet, allowing the community to benefit from every trade.
The marketplace went live on Tuesday, June 14, featuring the CREYZIES NFT collection dropped by the Mfers on April 20, as well as, “the end of Sartoshi” open mint edition.
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