NFT Portfolio Tracking App Floor Acquires NFT Analytics Platform

Floor will integrate some of WGMI’s deep-analytics features into the app.
Image source: Floor

Quick take:

  • The acquisition will expand WGMI’s reach to Floor’s 10,000-plus active users.
  • Floor will bring WGMI’s analytics features to its portfolio tracking platform.
  • WGMI’s founder Thomas Mancini has joined Floor full-time.

NFT portfolio tracking app, Floor, has acquired NFT analytics platform, for an undisclosed amount. Over the coming months, Floor will integrate some of WGMI’s deep-analytics features into the app.

Launched in 2021, Floor is currently a token-gated app that allows people to track their portfolios and add collections to their watch list so they can receive price alerts. Other features of the app include private display modes, live activity for collections and multi-wallet support.

Following the acquisition, WGMI’s founder, Thomas Mancini, has joined Floor full-time. Floor will consolidate both platforms’ capabilities and extend the team, as well as expand WGMI’s reach to more than 10,000 active users of Floor. 

WGMI and Floor will increasingly share features and code, but remain separate products. This shared code will power new Floor app features like trait-floor pricing, and extend content from Floor’s content platform into WGMI. 

Holders of WGMI NFTs will get full access to all features of the Floor at no extra cost. WGMI NFT holders have been airdropped a Floor app invite. To access the app, NFT holders can simply log in with the wallet that contains their WGMI NFT. Floor Genesis token holders can also access WGMI by logging in at

Additionally, the WGMI community Discord will move into the Floor Discord in the coming weeks, with dedicated channels for WGMI topics. All WGMI support will be unified into the Floor support platform, allowing users of both platforms to reach Floor’s support team for faster responses and better feature request tracking.

This news comes after Floor announced an $8 million raise in seed funding last June. The startup was co-founded by Chris Maddern, formerly co-founder at Buttons and mobile lead at Venmo, Christine Brown, formerly Crypto COO at Robinhood, and Sid Dabral formerly co-founder at Button.

Since its launch, Floor has partnered with blue-chip projects like Doodles and Proof to give NFT holders access and let them airdrop app invites to friends to onboard them to the platform. 

On Jan 6, Maddern tweeted that Floor app users transacted over 15,000 ETH of NFTs, accounting for $18 million or 8% of OpenSea volume. Floor claims that 22,000 total crypto wallets have connected to its app to track their assets.


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