Quick take:
- Meta Hollywood will host events and experiences in a Hollywood backlot studio format.
- Guests will be invited to go on unique adventures and tour several themed backlot experiences.
- Guests will also be able to purchase memorabilia and other Hollywood-themed voxelized assets in the newly created virtual world.
Meta Hollywood, a virtual community for movie lovers, studios, and creators, today announced a partnership with The Sandbox, to develop a virtual Hollywood-themed backlot movie studio in the metaverse.
The virtual community was launched by Animoca Brands in partnership with the Planet Hollywood Group, while The Sandbox is a subsidiary of Animoca Brands. It is a community-first ecosystem for entertainment fans and creators, offering exclusive access and utility both online and in real life, at the intersection of Hollywood and Web3.
Meta Hollywood has secured a considerable plot of LAND in The Sandbox as part of its expansion in the metaverse.
In this partnership, Meta Hollywood will host Hollywood-themed events and experiences in a Hollywood backlot studio format. Guests of Meta Hollywood will be invited to go on adventures by touring several themed backlot experiences, including horror and action sets, holiday-themed environments, red carpet premiere events, and a memorabilia museum.
“I’m very excited about our partnership with The Sandbox, which allows us to provide our community members and users with an exclusive, first-of-its-kind Hollywood backlot experience where they can interact and own assets in a dynamic virtual environment made possible by Web3 technology,” said Meta Hollywood co-founder Robert Earl.
Guests will also be able to purchase memorabilia and other Hollywood-themed voxelized assets based on Planet Hollywood’s real-life movie memorabilia collection in the newly created virtual world. Holders of these assets will be able to unlock perks and Meta Hollywood’s LAND develops further.
Meta Hollywood has access to a vast collection of over 60,000 movie memorabilia items, as well as additional Hollywood IP and utility from Planet Hollywood and Animoca Brands’ established partner network
“Meta Hollywood gives cult movie fans the possibility to virtually own a part of Hollywood history and creatively expand it through new stories and adventures in an open metaverse,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “It’s a great way to revive these legendary movies that live in our imagination and collectively relive the experiences.”
Besides Meta Hollywood, Lionsgate has also recently partnered with The Sandbox to host film and entertainment-themed metaverse experiences for movie fans.
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