Quick take:
- The launch of the collaboration hub follows recent Web3 announcements by both firms.
- The firms will recruit talent to help navigate the convergence of the physical and digital worlds.
- Both KPMG U.S. and Canada have formed dedicated teams to provide strategic and technical support across the metaverse ecosystem.
KPMG U.S. and Canada today announced the opening of the first KPMG metaverse collaboration hub. It is the next step in both firms’ journeys to lead their people and clients into Web3.
The metaverse collaboration hub will enable employees, clients and communities to connect and explore opportunities for growth in the virtual world across industries and sectors. Both firms have formed dedicated teams to help clients develop and execute their own metaverse strategies.
The launch of the metaverse collaboration hub follows recent Web3 announcement by both firms. In February, KPMG Canada added Bitcoin and Ethereum to its balance sheet and purchased a World of Women NFT. The firm also bought an Ethereum Name Service (ENS) domain name, kpmgca.eth.
KPMG in the U.S. has integrated the NFT experience and crypto training into onboarding for new employees. Both firms have begun leveraging Chain Fusion®, a proprietary tool that helps provide audit services for financial services, fintech and crypto-native companies.
As part of their strategic innovation roadmap, the firms will continue to explore opportunities in the crypto and Web 3.0 space, co-create new tools and solutions that provide critical insights, and launch immersive learning and development platforms.
They will also recruit talent to provide expertise and help navigate the merging of the physical and digital world.
“The metaverse is making it possible for us to experience the ‘phygital’ world, where physical and digital worlds collide,” said Armughan Ahmad, president & managing partner of Digital at KPMG in Canada. “The metaverse is a $13 trillion market opportunity that could boast as many as five billion users by 2030. Our first immersive metaversal experience will take our people, clients and communities beyond the traditional two-dimensional virtual environment and offer new levels of social connection, mobility and collaboration. Think of it as a world without borders that has the potential to enhance our lives by providing new opportunities to work, learn and play.”
Both KPMG U.S. and Canada have formed dedicated teams with deep experience in technology and innovation to provide strategic and technical support across the metaverse ecosystem, including metaverse design, use cases of NFTs, cryptoassets, community engagement and broader Web 3.0 integrations.
“The metaverse is a market opportunity, a way to re-engage talent and a path to connect people across the globe through a new collaborative experience,” said Laura Newinski, deputy chair and chief operating officer at KPMG in the U.S. “The unique experience provided by our collaboration hub will tap the creativity and passion of our people and clients to accelerate innovation.”
KPMG joins other companies including Information Services Group and Horizon Media in launching Web3 units to help clients navigate the metaverse.
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