- The unit will offer consulting, creative concepting & development, and event activation services.
- The unit will help clients navigate and understand Web3 and the metaverse
- It will also help brands with NFT development and NFT/DAO marketing amplification.
US media agency, Horizon Media, announced today the launch of Chapter & Verse, its standalone unit dedicated to Web3 and the metaverse.
Led by Horizon Media senior execs, Donnie Williams, EVP/Chief Digital Officer and Pedro L. Rodriguez, SVP, Business Growth, Digital Marketing & Transformation, who are also both co-founders of Chapter & Verse, the unit will provide consulting, creative concepting & development, and event activation services.
The first of the three offerings, consulting, will focus on education about the Web3 space and how best to approach the metaverse. The unit will help clients navigate and understand the space and the transition from Web2 to Web3. It will also provide strategy, ideation, and project management for executions/activations.
The unit’s second offering, creative concepting & development, will help brands build immersive experiences within the metaverse, including in-game media creative, digital billboards, NFT development, NFT/DAO marketing amplification, brand merchandising on platforms, blockchain for customer loyalty programs and fan engagement/ticketing.
Through its third offering, event activation, the unit will help clients execute experiential and retail activations, including potential large-scale event marketing initiatives such as Super Bowl, music festivals and red carpet events, when brand-appropriate.
“Far too often in our industry, we see marketers and agencies take a sluggish ‘wait and see’ approach with new technologies,” said Williams, EVP/Chief Digital Office of Horizon Media. “Instead, we at Horizon have quickly embraced and assembled expertise that will educate and guide brands through these unchartered waters, so they not only feel comfortable within these new environments, but also, so that no opportunity is missed.”
Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, Horizon Media has 2400 employees and media investments of more than $9 billion.
Horizon Media’s launch of its Web3 unit is part of a growing trend in creative agencies launching their own metaverse practices, foundries and virtual offices over the past few months.
Three media companies entered the metaverse in February alone. Havas Group announced plans to build its 69th village on The Sandbox, Hogarth launched a metaverse foundry with a 700-strong team, and Vice Media’s creative agency, Virtue Futures, erected an office building in Decentraland.
In March, global digital agency, DEPT, also launched its dedicated Metaverse Practice to help brands interact with consumers in the virtual world.
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