Quick take:
- The NFT sneaker collection is launched on the Binance NFT marketplace.
- The collection’s total trading volume has exceeded $10 million.
- $100,000 will be donated to a joint charitable cause.
Asics has dropped an NFT sneaker collection with move-to-earn app, STEPN, minted on the BNB Chain and hosted on the Binance marketplace.
The STEPN x Asics NFT Sneaker Mystery Box collection received interest from more than 195,000 participants and subscribed tickets. As of this writing, the NFT sneaker collection has exceeded $15 million in total trading volume and a floor price of $12,320.
A product of Australia-based fintech startup Find Satoshi Lab, STEPN aims to inspire people to lead a healthier lifestyle, connect them to Web3 and combat climate change. The Solana-based project offers in-app gamification features such as sneaker levelling, shoe-minting, and Gems/Mystery Boxes.
An offshoot of play-to-earn, move-to-earn health and fitness apps like STEPN reward users with tokens for their step counts gained from walking, jogging or running. Similar to blockchain games, users would have to download the app and purchase a STEPN NFT sneaker in order to participate.
The app also has a built-in wallet, swap and marketplace. There are different types of NFT sneakers designed for different fitness levels, and users can choose to walk, jog or run to earn tokens. Earnings can be spent within the STEPN ecosystem or cashed out for profit.
“Asics is committed to inspiring people to have a sound mind in a sound body and we aspire to apply technology in thoughtful ways to advance that mission. Our partnership with STEPN and their world-class team is designed to encourage the Web3 community to step away from their screens and get walking, jogging, and running outdoors,” said Joe Pace, head of business development at Asics.
STEPN, Binance and Asics also said that they will be donating $100,000 from the sales of the NFT sneakers towards a joint charitable cause.
The market price of STEPN’s governance token has rallied more than 27% in the last 24 hours, and is now sitting at $4.02.
It seems that move-to-earn is becoming a new craze in GameFi. According to on-chain data by “lightsoutjames” on Dune Analytics, STEPN now has more than 24,000 daily active users, a significant increase from just 1,000 at the end of February. More than half are new users.
Over 21K, most of them are new users 👀 pic.twitter.com/1f9skpSClE
— NFTgators 🐊 (@NFTgators) April 28, 2022
The number of total active users on STEPN in the last seven days has surpassed 100,000. To date, there are more than 200,000 cumulated users on STEPN.
The floor price of a STEPN sneaker on Magic Eden is now 15.50 SOL, meaning that users would have to spend more than $1,500 to participate. For those who can’t afford the upfront cost, the app will be launching its NFT sneaker rental system in September.
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