Animoca Brands’ GAMEE Partners with Man City to Launch Football-Themed P2E Games

GAMEE a subsidiary of blockchain investment company Animoca Brands has partnered with Manchester City to bring football to play-to-earn gaming.
Image source: Animoca Brands

Quick take:

  • GAMEE has partnered with Manchester City to bring football-themed P2E games to Arc8.
  • GAMEE is a subsidiary of GameFi and blockchain gaming company Animoca Brands.
  • Arc8 allows users to earn crypto rewards paid in $GAMEE tokens.

GAMEE has announced a partnership with English Premier League Champions Manchester City to build football-themed games on its play-to-earn gaming platform Arc8. The first game to feature on the causal mobile P2E platform is “Manchester City Striker”, which Animoca described as a captivating football game with 3D graphics and addictive gameplay.

The game challenges players to beat an AI-controlled goalkeeper and continue to hit the target with increasing difficulty.

GAMEE plans to host various unique matches and competitions on Manchester City Striker, where players can participate to earn crypto and rewards. The Man City Striker game will ultimately become Arc8’s inaugural game in arcade gaming. A virtual gaming space that brings brands, creators and players into one ecosystem, the “Arcadeverse”.

Commenting on his company’s new venture, Bozena Rezab, the CEO of GAMEE said: 

“Arc8 started as a mobile app offering crypto rewards for play-and-earn gameplay, and grew into a product with a global audience of 200,000 monthly active users.”

Arc8 now aims to become the hub for brands looking to transition into the blockchain gaming space in partnership with GAMEE.

“Manchester City is one of the very first partners to go live and we’re thrilled to collaborate with one of the leading brands in the world of sports,” Rezab added.

Arc8 has already launched 11 other games that are currently active. One of the popular ones is Asteroids, launched in collaboration with Atari. GAMEE said it will announce additional brand partnerships in the coming weeks.

Arcade play-to-earn gaming has emerged as one of the most interesting mashups in the blockchain gaming ecosystem, blending competition-based arcade games with crypto rewards.

GAMEE’s partnership with Manchester City is also part of Animoca Brands’ broad strategy of expanding its blockchain gaming ecosystem through partnerships, acquisitions and new product development. 

On the other hand, Man City is expanding its foray into crypto and NFTs after partnering with technology giant Sony to launch a metaverse version of its Etihad Stadium.

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