Wachsman Appoints Former Cointelegraph CEO, Jay Cassano, as Chief Growth Officer

An award-winning journalist, Jay Cassano is now stepping onto the other side of media at PR agency, Wachsman.
Image source: Business Wire

Quick take:

  • Cassano served as Editor-in-Chief at Cointelegraph for one year before becoming its CEO.
  • He was previously a staff writer at Fast Company and an investigative journalist at Newsweek.
  • He will scale new service verticals to support Wachsman’s growing roster of Web3 and fintech clients.

Wachsman, the global strategy and communications firm for Web3 and fintech, today announced that the former CEO of Cointelegraph, Jay Cassano, will join its executive team as Chief Growth Officer.

Cassano served as editor-in-chief of Cointelegraph for a year before becoming its CEO, a role he held for two years. During his tenure, he launched Cointelegraph’s branding and marketing agency, CT Studios, amongst other accomplishments.

Prior to Cointelegraph, Cassano was an investigative journalist at online audio and media company, Sludge, as well as Newsweek.

He began his career in media in 2008 as a radio show host before moving on to editor and correspondent roles at various media outlets in Turkey. From 2013 – 2015, Cassano was a writer at Fast Company, followed by a journalist-in-residence role at Data & Society Research Institute in 2016. 

In his new role, Cassano will work across Wachsman’s global network to scale new service verticals including community management, content marketing, social media services, and digital marketing to support the firm’s growing roster of Web3 and fintech clients.

When asked about where he sees Web3 going in the media industry and beyond, Cassano told NFTgators in an email: “The next cycle of Web3 development is going to focus on true user-facing applications and building communities. We’ve seen projects able to generate funding and hype, but now I expect we’ll begin to see real value delivered to users, whether that’s through token-gated communities or rewarding user participation in networks. When it comes to media and marketing, there’s still a lot of demystification which needs to occur. It’s about breaking down barriers between publication, reporter, and audience to educate and invite more users into the space.”

Since 2015, Wachsman has grown from a one-person operation to a global enterprise with 175 employees spanning three continents with physical offices in New York, Los Angeles, Washington D.C., London, Dublin and Singapore.

“Jay is an exceptional talent, possessing a unique mix of leadership and Web3 expertise, coupled with an in-depth understanding of the media and omni-channel marketing,” said Wachsman Founder and CEO, David Wachsman. “With Jay’s leadership, we will be able to deliver even more integrated and impactful programming for our clients globally.”

The firm has represented hundreds of Web3 companies including Cardano, eToro, Decentraland, Avalanche, Galaxy Interactive, Chainlink, Kraken, Cosmos, Core Scientific, Hedera, Mythical Games, Framework Ventures, Bitso, Blockchain Creative Labs, Maker, Filecoin, Matrixport, and Aptos.

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