Quick take:
- Sotheby’s wants to establish itself as a destination for web3 education and thought leadership.
- The virtual program is designed for professionals working in working in the art, design, luxury, fashion, sports, and lifestyle sectors who want to master the fundamentals of web3.
- Registration for The Metaversity for Creative Business Leaders opens in January 2023.
Sotheby’s Institute today announced the launch of The Metaversity for Creative Business Leaders, an 8-week virtual program dedicated to upskilling cultural and creative business professionals on the fundamentals of Web3 technology.
The program signals Sotheby’s desire to establish itself as a destination for web3 education and thought leadership. Drawing on the research of Sotheby’s Institute faculty, the program offers case studies from global brand leaders at Sotheby’s, Tiffany, Nike, Gucci, and more, as well as insight from crypto and blockchain experts who examine web3 technology through a cultural and creative lens.
It is designed for creative business leaders, brand managers, and entrepreneurs working in the art, design, luxury, fashion, sports, lifestyle sectors and other creative fields who want to identify new business models, products, partnerships and opportunities in Web3 that will help further their careers.
“The accelerating developments in blockchain, cryptocurrencies, NFTs and the metaverse continue to reinvent our understanding of material culture and how cultural objects and consumer goods are produced, consumed and transacted,” says Sotheby’s Institute faculty member and Metaversity program designer, Gareth Fletcher, whose current research explores the integration of traditional market processes within web3.
“Being informed and responsive to these developments now forms an essential part of the skillset for creative industry professionals, and our Metaversity will be a hub for those looking to learn, incubate ideas and bring innovation to their workplace or business,” he added.
The Metaversity program will also provide students with a space to workshop new ideas and develop projects in an accelerator-like environment. Program highlights include a free self-paced starter course on the Foundations of Web3 open to the public, case studies from the top brands innovating with blockchain technology, mentor matching, business plan development, and pitch preparation.
After the program, Metaversity students will graduate with new knowledge on how to engage with web3 technology, ideas for new web3-enabled products or businesses, a formal business plan and a professional network of experts and peers working in the space.
Registration for The Metaversity for Creative Business Leaders opens in January 2023. Interested participants can join the waitlist on Sotheby’s Metaversity website.
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