OneOf Appoints Former Adweek Exec Danny Wright as Chief Brand Officer

Danny Wright was formerly the CBO of Adweek.
Image source: ShoreFire

Quick take:

  • Wright will lead OneOf’s brand development partnerships.
  • He has experience creating strategic partnerships with well-known stars including Aerosmith, Mariah Carey, Lauryn Hill, among others.
  • Wright has worked with Fortune 100 brands such as P&G, Dell, Samsung, Intel, AT&T, Verizon and media companies like MTV, VH1, and others.

OneOf, the green Web3 company for musicians, athletes, and brands, today announced that it has appointed Danny Wright as CBO. Wright joins OneOf from the advertising trade publication, Adweek, where he was formerly CBO. 

In his new role, Wright will spearhead OneOf’s brand development partnerships, drawing from a wealth of experience creating strategic partnerships for some of the industry’s most well-known stars including, Aerosmith, Mariah Carey, Lauryn Hill, Dido, Maxwell, Run DMC, The Fugees, and Erykah Badu.

Wright has over 20 years of professional experience leading sales and business development teams and executing high-revenue deals. As a sales and business development executive, Wright has worked with Fortune 100 brands such as P&G, Dell, Samsung, Intel, AT&T, Verizon and media companies like MTV, VH1, NBC/Telemundo, Bravo and the BBC.

“At OneOf, relationships are an essential aspect of our business. By forming relationships with major artists, athletes, and brands, we’re able to create NFTs connecting fans with their idols. Danny Wright’s built career on relationships is integral to our ongoing success. We couldn’t be more excited to welcome him to the team,” commented Lin Dai, CEO and co-founder of OneOf.

This announcement comes after last week’s news that OneOf closed over $8 million in a strategic round to accelerate the development of its platform. In July, he platform launched an NFT collection with The Notorious B.I.G estate that sold out in just 10 minutes.

OneOf has also partnered with iconic musicians, athletes and brands such as Warner Music Group, Grammys, eBay and others. The platform expects Wright to facilitate more headline-making partnerships.

Prior to taking on the CBO role at OneOf and Adweek, Wright spent six years as SVP of strategic partnerships at Stillwell Partners, as well as one-year stints at Photobucket and AOL messenger avatar creator IMVU, before it transformed into an avatar social metaverse platform with over 7 million monthly active users.

He has also spent a total of 10 years in video promotion and online marketing/artist development roles at record labels such as Sony Music, Universal Records, and Arista Records, where he established connections with some of the music industry’s most famous figures. 

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