Quick take:
- “The Epic Road Trip” Program was launched in collaboration with NFT PRO and INVNT.ATOM.
- Four NFTs released each month for four days consecutively.
- Each NFT will be available to purchase for 24 hours only.
After embarking on its NFT journey that began from the moon and across space, Lamborghini is continuing its journey in iconic locations around the world with the new eight-month “The Epic Road Trip” Program.
The program was launched in collaboration with white label Web3 onramp for enterprises, NFT PRO, and brand experience agency, INVNT.ATOM. In this new adventure, Lamborghini will release an NFT collection of super sports cars consisting of four NFTs released each month for four days consecutively and will be available to purchase for 24 hours only.
The fourth NFT will be available in a limited edition of just 63 units. Those who have collected all the monthly NFTs – either the three regular NFTs or three regular plus the limited edition – will receive a special NFT at the end of the campaign.
To reward loyalty, those who purchase two complete monthly collections will receive exclusive rewards including a digital artwork by the Lamborghini Centro Stile produced for the campaign.
Additionally, those who have purchased a complete collection of NFT releases from the first four months can stand a chance to participate in a special tour of the Sant’Agata Bolognese’s Headquarters.
“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream,” said Christian Mastro, Marketing Director of Automobili Lamborghini. “NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations.”
INVNT.ATOM, the global digital innovation division of [INVNT GROUP]™, collaborated once again with Lamborghini as it led the creative, strategy, design, content, and marketing communications of “The Epic Road Trip” campaign.
“Our previous collaboration with Lamborghini – auctioning off a 1:1 NFT attached to the last physical Aventador Coupé super sportscar – was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement. We’re honored to grow our relationship with Lamborghini and to be partnering with NFT PRO to celebrate innovation and Lamborghini’s 1963 heritage,” said Scott Cullather, President, and CEO of [INVNT GROUP].
The first series of four NFTs will be released starting from 8 August 2022 on the website nft.lamborghini.com.
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