Quick take:
- Italian sports car brand Lamborghini is launching a space-themed NFT collection.
- The phrase “closer to the moon”, which has been trending on social media “has been officially revealed”, Lamborghini wrote.
- The project dubbed, Lamborghini Space Key, is limited to five items.
Sports car automaker Lamborghini is launching a space-themed NFT project developed in conjunction with an undisclosed artist. The Italian company finally revealed the project behind the “closer to the moon” phrase that has been trending on social media.
The company said the project called, “Lamborghini Space Key”, is limited to five items. The project is based on a piece of advanced carbon fibre composite material that the automobile company sent to the International Space Station (ISS) in 2019 as part of a joint research project.
“After the return from space including all relevant tests for research purposes, the carbon fibre composite is now part of the Space Key: these materials mark yet another milestone for the company, this time as a gateway into the NFT world, ”Lamborghini wrote on a blog announcing the NFT project.
The five space keys are individually linked to a unique artwork through a bar code at the back of the carbon fibre flown to space.
Speaking about the company’s leap into NFTs, Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, said the project was a demonstration of the automaker’s commitment to innovation.
Highlighting the company’s ambitious joint research project in space, Winkelmann said the decision to enter the world of NFTs and the metaverse underscores Lamborghini’s commitment to “always setting sail for new horizons.”
The company has leveraged the services of NFT Pro, a platform that describes itself as “the leading enterprise, white-label solution making NFT campaigns seamless, easily executed, and on-brand.”
Lamborghini’s NFT project announcement becomes part of a growing list of NFT and metaverse projects announced by multinational corporations. However, its space-themed project breaks new frontiers, bringing something unique that is not centred around its regular products.
Other companies like Nike have embraced the metaverse and NFTs as an attempt to extend their reach to the new virtual world, also improving engagement with their customers.
Lamborghini said it will be revealing more details about the artist, the auction house and the date and time of the auction in the coming days and weeks.
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