Quick take:
- Juventus and Socios.com are expanding their partnership with new real-world experiences for its fans.
- Juventus was the first sports organisation to issue an official fan token on Socios.
- Among the new catalogue of benefits and rewards is the ability to play at Juventus’ home stadium, the Allianz Stadium.
Juventus is expanding its partnership with Socios.com to bring more experiences and rewards to the JUV Token holders. The two companies are building on a five-year relationship that saw Juventus become the first sports organisation to issue a fan token on Socios.com
According to the announcement on Thursday, the expanded partnership will enable Juventus Fan Token holders to access more benefits and rewards. Among some of the things being introduced is the ability to play at Juventus’ home stadium, the Allianz Stadium.
Other offers on the table for JUV token holders include the ability to gain early access to matchday tickets, discounts on overnight stays at the J-Hotel, access to the J-Museum and Stadium Tour, discounts on memberships and the ability to receive personalised video messages from players, Juventus said in a press release.
Commenting on the announcement, Juventus Football Club COO, Tiziana Di Gioia, said: “We are delighted to be able to extend our collaboration with Socios.com, a key partner who has brought great value to the club and its fans over the past five years.”
“Today our JUV Fan Token allows us to offer exciting opportunities to our fans on a global scale, and this will further increase in this new phase in which we will expand the catalogue of exclusive benefits and experiences that will be available and redeemable for the holders of our Fan Token,” added Di Gioia.
Fan tokens have become popular with football clubs as they are viewed as a means of building more connections between the fans and the sport they love.
For instance, during the five years that Juventus has worked with Socios.com, the Bianconeri football club was able to carry out more than 140 surveys through the platform, attracting over 370,000 fan votes.
Among some of the things the fans were able to vote for and choose included the design of the team bus, the goal celebration song, the pre-match playlists that accompany the team, motivational phrases inside the stadium locker room and the revisiting of the logo for the creation of a merchandise collection.
Founder and CEO of Chiliz and Socios.com, Alexandre Dreyfus commented: “Juventus was one of the first sports organisations to support our vision and believe in our platform and the first club in the world to launch the Fan Token. With their boldness, they have paved a path that dozens of sports companies around the world have followed and that is changing the game for sports fans.”
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