Quick take:
- Both companies will release digital formats of rare analogue works as well as modern images across culture, art and world events.
- Candy Digital is broadening its scope of NFT offerings with its first partnership outside sports.
- Financial terms of the partnership were not disclosed.
Getty Images and digital collectible platform Candy Digital today announced an exclusive multi-year partnership agreement that makes Candy Digital the exclusive developer and marketplace for Getty Images NFTs
Through this partnership, Getty Images and Candy Digital will collaborate to develop a range of NFT products derived from Getty Images’ extensive library of more than 465 million images, including over 135 million analogue images from Getty Images’ photographic archive spanning across art, culture, music, world events, and more.
Getty Images and Candy Digital will unveil never-before-seen archival photographs alongside contemporary images in a variety of different digital formats for people to view and collect.
“With the very best content at our core, innovation is woven into the fabric of Getty Images and this partnership speaks to our mission to connect people with our high quality, exclusive visual content,” said Craig Peters, CEO, Getty Images. “We are proud to work with Candy Digital to expand our offering to the fast-growing global audience of NFT collectors, representing significant opportunities for the company and our global photographer community.”
The Getty Images marketplace on Candy will enable users to purchase, sell and trade official NFTs using credit card or crypto payments on the primary and secondary markets. The NFTs will be minted on the Palm blockchain, a scalable, environmentally friendly, Ethereum-compatible side-chain.
This partnership marks Candy Digital’s first expansion into arts and culture, broadening its scope beyond sports. The platform is the official NFT partner of Major League Baseball, the Race Team Alliance, and the WWE.
“The introduction of photography represented a seismic shift in how we were able to document, store, and share our history. We’re thrilled to be working with Getty Images to develop NFT products that creatively bring these iconic and rare photographs from the last two centuries to life for people to experience and collect in a new digital format,” said Scott Lawin, CEO of Candy Digital. “This partnership represents an exciting step forward in Candy’s evolution as we expand and diversify beyond sports and establish Candy as a leader in the worlds of digital entertainment, culture, and art.”
The first range of NFT products developed in this partnership will be derived from Getty Images’ owned content and will be made available in the coming months. Getty Images adds more than 30 million new digital assets to its platform each year, which will provide Candy Digital with opportunities to develop additional contemporary NFT collections over the course of this partnership.
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