Quick take:
- MoonPay is turning its focus to its celebrity concierge service with two new hires to the concierge team.
- One was a former Meta employee of eight years.
- Another employee was the strategy lead to MoonPay’s COO, and now concierge manager.
MoonPay is building out its concierge team following the quiet rollout of its concierge service last year, which helps high net-worth individuals and celebrities purchase NFTs.
Two new hires announced their new roles in the concierge team on LinkedIn on Tuesday. Charlotte Labord, a former associate director at Standard Chartered Bank, joined MoonPay in February as the strategy lead to COO. She updated her job role to concierge manager and made an announcement in a post on LinkedIn yesterday, informing her connections of her new role, which she started taking on in May.
The other new hire is Justin Johnson, a former Meta employee who spent eight years at the company. He previously led global marketing solutions in music for Facebook and oversaw partnerships with content creators at Meta. Johnson also announced joining the concierge team yesterday.
The beta version of MoonPay’s concierge service was rolled out last November, which the company described as a “hassle-free way for high net worth individuals and creators to purchase NFTs and crypto.” Access to the service was by referral only.
With new hires to the team, it seems that MoonPay is now turning its focus on the service and making bigger moves in the NFT market alongside its core business model of providing onramp payment infrastructure. In January, the company launched its credit card payment tool for NFT purchases.
Previous clients of MoonPay’s concierge service include Jimmy Fallon, Post Malone, Snoop Dogg, Eva Longoria and Madonna. Fallon mentioned MoonPay on his show twice, one of which was during a segment with Paris Hilton, but denied he was commercially affiliated with the company.
In March, MoonPay won a bid for a highly coveted World of Women NFT on behalf of a mystery buyer. The mystery buyer of this WoW NFT appears to have used the concierge service – which usually buys NFTs on OpenSea – for the auction at Christie’s.
However, The Block found that MoonPay has been overpaying an additional 26% for Bored Ape NFTs relative to its floor price in March, due to the rush of celebrity clients wanting to get in on the NFT craze as early as possible.
MoonPay’s connection with celebrities extends beyond NFT purchases. The company raised $87 million from over 60 celebrity investors in April, including several who are active in the NFT space, such as Steve Aoki, Paris Hilton, Snoop Dogg, Justin Bieber, The Weeknd, Ashton Kutcher and Guy Oseary, among others.
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