Futureverse Co-Founders Launch $50M Born Ready Venture Fund and Studio

Shara Senderoff and Aaron McDonald said the fund will back startups that hold strategic potential with Futureverse or The Root Network.
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Quick take:

  • Shara Senderoff and Aaron McDonald have launched the Born Ready venture fund and studio.
  • The fund will back metaverse startups that show potential to collaborate with Futureverese or The Root Network.
  • This announcement comes barely two weeks after Futureverse raised $54 million in a Series A round led by 10T Holdings.

Futureverse co-founders Shara Senderoff and Aaron McDonald have launched the Born Ready venture studio with $50 million in funding. The new fund will back Metaverse startups that have the potential to collaborate with Futureverse or The Root Network, a decentralised blockchain optimised for Metaverse applications and experiences.

“We’re incredibly excited to officially announce our Born Ready venture fund, as we seek out visionary developers and forward-thinking leaders building the future of the internet,” said Shara Senderoff and Aaron McDonald, co-founders of Born Ready.

The fund has already invested in some of the top web3 projects including Yeezy Innovation Lab’s high-tech sneaker startup, FCTRY Lab, Power’d Digital, Polemos, and Walker Labs among others.

This announcement comes barely two weeks after the two serial entrepreneurs and venture capitalists raised $54 million for Futureverse, a metaverse platform built on the decentralised blockchain network, The Root Network.

Futureverse is a blend of eleven metaverse infrastructure and content companies combined together to form one collaborative ecosystem. The platform has already signed partnership deals with Wimbledon, FIFA, Authentic Brands Group (ABG), Mastercard, Death Row Records, Wētā Workshop, Snoop Dogg, Timbaland, Keanu Reeves and Alexandra Grant to collaborate on various metaverse and web3 projects.

Senderoff and McDonald have been active investors in web3 and the blockchain industry for more than six years, with Senderoff having founded the blockchain-focused investment fund Raised in Space. Raised in Space led investments in over 20 early-stage blockchain startups.

On the other hand, McDonald co-founded NetX Fund, which invested in over 60 portfolio companies across different tech segments.

Futureverse’s recent fundraising came at a time when venture funding for web3 startups has been on a decline. In a recent report by CrunchBase, funding in the web3 space is expected to decline for the third consecutive quarter.

However, this does not seem to deter Senderoff and McDonald, who are looking to back the right projects with $250,000 to $2 million each.


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